Study on the Application of Power Marketing Inspection in Marketing Management Information System
- Authors
- Yichao Zheng
- Corresponding Author
- Yichao Zheng
Available Online April 2016.
- DOI
- https://doi.org/10.2991/emim-16.2016.11How to use a DOI?
- Keywords
- Power marketing inspection; Management of electricity fees; Inspection management
- Abstract
- With the development of social economy as well as science technology, power enterprises are paying more attention to power marketing management so as to raise enterprises’ core competitiveness. At present, marketing inspection has been widely applied to power management, which is good for conducting marketing inspection, reducing power marketing errors, improving quality of service, decreasing customer complaint, promoting business management and publicizing enterprise image. It is an important means for maximizing business interest with certain active effect on power management. However, there are many problems existing in Chinese power marketing inspection with serious effect on the development of Chinese power enterprises, which need to be solved necessarily. In this paper, the existing problems and resolutions are proposed for current power marketing inspection with certain related suggestions to administrate and control current power marketing inspection so as to standardize power industry and promote the marketing efficiency in power market.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Yichao Zheng PY - 2016/04 DA - 2016/04 TI - Study on the Application of Power Marketing Inspection in Marketing Management Information System BT - 6th International Conference on Electronic, Mechanical, Information and Management Society PB - Atlantis Press SN - 2352-538X UR - https://doi.org/10.2991/emim-16.2016.11 DO - https://doi.org/10.2991/emim-16.2016.11 ID - Zheng2016/04 ER -