The Perlocutionary Act of Advertising Slogans
- Dongyan Li, Qingfeng Guo
- Corresponding Author
- Dongyan Li
Available Online April 2016.
- https://doi.org/10.2991/emim-16.2016.18How to use a DOI?
- Advertising slogans; Conceptual metaphor;The perlocutionary act
- Advertising slogans are short and impressive clauses constantly used by companies or enterprises to establish the good image or characteristics of their products with the aim of influencing or persuading a large audience of potential consumers to purchase the advertised products and /or services via mass media. The construal of advertising slogans inevitably involves cognitive efforts and it is feasible to analyze them by means of metaphor since it is regarded as a cognitive tool. Therefore, the article attempts to explore the perlocutionary act of advertising slogans by resorting to conceptual metaphor and the conclusion that conceptual metaphor facilitates the perlocutionary act of advertising slogans is arrived at.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Dongyan Li AU - Qingfeng Guo PY - 2016/04 DA - 2016/04 TI - The Perlocutionary Act of Advertising Slogans BT - 6th International Conference on Electronic, Mechanical, Information and Management Society PB - Atlantis Press SN - 2352-538X UR - https://doi.org/10.2991/emim-16.2016.18 DO - https://doi.org/10.2991/emim-16.2016.18 ID - Li2016/04 ER -