Proceedings of the 6th International Conference on Electronic, Mechanical, Information and Management Society

The Perlocutionary Act of Advertising Slogans

Authors
Dongyan Li, Qingfeng Guo
Corresponding Author
Dongyan Li
Available Online April 2016.
DOI
https://doi.org/10.2991/emim-16.2016.18How to use a DOI?
Keywords
Advertising slogans; Conceptual metaphor;The perlocutionary act
Abstract
Advertising slogans are short and impressive clauses constantly used by companies or enterprises to establish the good image or characteristics of their products with the aim of influencing or persuading a large audience of potential consumers to purchase the advertised products and /or services via mass media. The construal of advertising slogans inevitably involves cognitive efforts and it is feasible to analyze them by means of metaphor since it is regarded as a cognitive tool. Therefore, the article attempts to explore the perlocutionary act of advertising slogans by resorting to conceptual metaphor and the conclusion that conceptual metaphor facilitates the perlocutionary act of advertising slogans is arrived at.
Open Access
This is an open access article distributed under the CC BY-NC license.

Download article (PDF)

Proceedings
6th International Conference on Electronic, Mechanical, Information and Management Society
Part of series
Advances in Computer Science Research
Publication Date
April 2016
ISBN
978-94-6252-176-6
DOI
https://doi.org/10.2991/emim-16.2016.18How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Dongyan Li
AU  - Qingfeng Guo
PY  - 2016/04
DA  - 2016/04
TI  - The Perlocutionary Act of Advertising Slogans
BT  - 6th International Conference on Electronic, Mechanical, Information and Management Society
PB  - Atlantis Press
UR  - https://doi.org/10.2991/emim-16.2016.18
DO  - https://doi.org/10.2991/emim-16.2016.18
ID  - Li2016/04
ER  -