Proceedings of the 6th International Conference on Electronic, Mechanical, Information and Management Society

Research of Tourism and Cultural Marketing Operation Model

Authors
Jinghui Qu
Corresponding Author
Jinghui Qu
Available Online April 2016.
DOI
https://doi.org/10.2991/emim-16.2016.20How to use a DOI?
Keywords
Culture; Tourism and cultural marketing; Mode of operation
Abstract
In modern society, the rapid development of materials, people pay attention to the material from the previous life now began to pursue the spirit of enjoyment and personal experience. In recent years, the tourism industry we have the emergence of new competitive situation, formed a product personal, professional and boutique into a target pattern. Therefore, the pursuit of cultural heritage tourism has become the mainstream thinking of today's society. Based on the conclusions of tourism and cultural marketing, the future development of tourism marketing and cultural tourism products combine propose new marketing approach for future tourism development.
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Proceedings
6th International Conference on Electronic, Mechanical, Information and Management Society
Part of series
Advances in Computer Science Research
Publication Date
April 2016
ISBN
978-94-6252-176-6
ISSN
2352-538X
DOI
https://doi.org/10.2991/emim-16.2016.20How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Jinghui Qu
PY  - 2016/04
DA  - 2016/04
TI  - Research of Tourism and Cultural Marketing Operation Model
BT  - 6th International Conference on Electronic, Mechanical, Information and Management Society
PB  - Atlantis Press
SN  - 2352-538X
UR  - https://doi.org/10.2991/emim-16.2016.20
DO  - https://doi.org/10.2991/emim-16.2016.20
ID  - Qu2016/04
ER  -