Research of Tourism and Cultural Marketing Operation Model
- Jinghui Qu
- Corresponding Author
- Jinghui Qu
Available Online April 2016.
- https://doi.org/10.2991/emim-16.2016.20How to use a DOI?
- Culture; Tourism and cultural marketing; Mode of operation
- In modern society, the rapid development of materials, people pay attention to the material from the previous life now began to pursue the spirit of enjoyment and personal experience. In recent years, the tourism industry we have the emergence of new competitive situation, formed a product personal, professional and boutique into a target pattern. Therefore, the pursuit of cultural heritage tourism has become the mainstream thinking of today's society. Based on the conclusions of tourism and cultural marketing, the future development of tourism marketing and cultural tourism products combine propose new marketing approach for future tourism development.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Jinghui Qu PY - 2016/04 DA - 2016/04 TI - Research of Tourism and Cultural Marketing Operation Model BT - 6th International Conference on Electronic, Mechanical, Information and Management Society PB - Atlantis Press SN - 2352-538X UR - https://doi.org/10.2991/emim-16.2016.20 DO - https://doi.org/10.2991/emim-16.2016.20 ID - Qu2016/04 ER -