Proceedings of the 6th International Conference on Electronic, Mechanical, Information and Management Society

New Media Affecting College Students Consumption Behavior

Authors
Xinxin Liu
Corresponding Author
Xinxin Liu
Available Online April 2016.
DOI
https://doi.org/10.2991/emim-16.2016.21How to use a DOI?
Keywords
New media; Networking; Students; Consumption
Abstract
With the development of information technology, digital television, digital magazines, digital newspapers, digital broadcasting, SMS, mobile TV, network, desktop windows, digital movies, touch the media. Such computer information processing technology, to telecommunications networks as operation platform media forms, it seems that in a moment to ask overflowing our visual, auditory, tactile or even foot. With respect to the media, press, radio, television three traditional sense, they are called new media. The biggest feature of the new media is digital, it passes information fast, convenient and audiences town at any time through the new media coverage in the local electronic information in any corner of the earth to accept the message. The emergence of new media, largely changed the way we live cattle and ideas, which is very obvious point is reflected in consumer behavior. In particular, like to follow new things contemporary college students, the impact of new media generate their consumption should not be overlooked.
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This is an open access article distributed under the CC BY-NC license.

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Proceedings
6th International Conference on Electronic, Mechanical, Information and Management Society
Part of series
Advances in Computer Science Research
Publication Date
April 2016
ISBN
978-94-6252-176-6
DOI
https://doi.org/10.2991/emim-16.2016.21How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Xinxin Liu
PY  - 2016/04
DA  - 2016/04
TI  - New Media Affecting College Students Consumption Behavior
BT  - 6th International Conference on Electronic, Mechanical, Information and Management Society
PB  - Atlantis Press
UR  - https://doi.org/10.2991/emim-16.2016.21
DO  - https://doi.org/10.2991/emim-16.2016.21
ID  - Liu2016/04
ER  -