New Media Affecting College Students Consumption Behavior

DOI

10.2991/emim-16.2016.21How to use a DOI?

Keywords

New media; Networking; Students; Consumption

Abstract

With the development of information technology, digital television, digital magazines, digital newspapers, digital broadcasting, SMS, mobile TV, network, desktop windows, digital movies, touch the media. Such computer information processing technology, to telecommunications networks as operation platform media forms, it seems that in a moment to ask overflowing our visual, auditory, tactile or even foot. With respect to the media, press, radio, television three traditional sense, they are called new media. The biggest feature of the new media is digital, it passes information fast, convenient and audiences town at any time through the new media coverage in the local electronic information in any corner of the earth to accept the message. The emergence of new media, largely changed the way we live cattle and ideas, which is very obvious point is reflected in consumer behavior. In particular, like to follow new things contemporary college students, the impact of new media generate their consumption should not be overlooked.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xinxin Liu
PY  - 2016/04
DA  - 2016/04
TI  - New Media Affecting College Students Consumption Behavior
BT  - Proceedings of the 6th International Conference on Electronic, Mechanical, Information and Management Society
PB  - Atlantis Press
SP  - 85
EP  - 89
SN  - 2352-538X
UR  - https://doi.org/10.2991/emim-16.2016.21
DO  - 10.2991/emim-16.2016.21
ID  - Liu2016/04
ER  -