Research on the Driving Factors of Corporate and Loyalty Program Partnerships
Min Tian, Ying Qin
Available Online April 2016.
- https://doi.org/10.2991/emim-16.2016.22How to use a DOI?
- Driving Factors; Reward Programs; Loyalty Program Partnerships;Mutually Beneficial
- With increased liberalization in markets, the intensity of competition has increased amongst all of companies, such as bank industry and air carriers. These companies have responded to the competitive pressure in many ways, one of which has been the formation of Loyalty Program Partnerships. The main goal of the alliance is that all businesses can benefit from it. this paper focuses on four factors that drive the companies join the Loyalty Program Partnerships. These are political factor, economic factor, strategic development factor, competitive factor. We expect to give some advises to company who is planning join the Loyalty Program Partnerships.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Min Tian AU - Ying Qin PY - 2016/04 DA - 2016/04 TI - Research on the Driving Factors of Corporate and Loyalty Program Partnerships BT - 6th International Conference on Electronic, Mechanical, Information and Management Society PB - Atlantis Press SP - 90 EP - 94 SN - 2352-538X UR - https://doi.org/10.2991/emim-16.2016.22 DO - https://doi.org/10.2991/emim-16.2016.22 ID - Tian2016/04 ER -