Proceedings of the 6th International Conference on Electronic, Mechanical, Information and Management Society

Research on the Driving Factors of Corporate and Loyalty Program Partnerships

Authors
Min Tian, Ying Qin
Corresponding Author
Min Tian
Available Online April 2016.
DOI
https://doi.org/10.2991/emim-16.2016.22How to use a DOI?
Keywords
Driving Factors; Reward Programs; Loyalty Program Partnerships;Mutually Beneficial
Abstract
With increased liberalization in markets, the intensity of competition has increased amongst all of companies, such as bank industry and air carriers. These companies have responded to the competitive pressure in many ways, one of which has been the formation of Loyalty Program Partnerships. The main goal of the alliance is that all businesses can benefit from it. this paper focuses on four factors that drive the companies join the Loyalty Program Partnerships. These are political factor, economic factor, strategic development factor, competitive factor. We expect to give some advises to company who is planning join the Loyalty Program Partnerships.
Open Access
This is an open access article distributed under the CC BY-NC license.

Download article (PDF)

Proceedings
6th International Conference on Electronic, Mechanical, Information and Management Society
Part of series
Advances in Computer Science Research
Publication Date
April 2016
ISBN
978-94-6252-176-6
DOI
https://doi.org/10.2991/emim-16.2016.22How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Min Tian
AU  - Ying Qin
PY  - 2016/04
DA  - 2016/04
TI  - Research on the Driving Factors of Corporate and Loyalty Program Partnerships
BT  - 6th International Conference on Electronic, Mechanical, Information and Management Society
PB  - Atlantis Press
UR  - https://doi.org/10.2991/emim-16.2016.22
DO  - https://doi.org/10.2991/emim-16.2016.22
ID  - Tian2016/04
ER  -