Research on the Driving Factors of Corporate and Loyalty Program Partnerships

DOI

10.2991/emim-16.2016.22How to use a DOI?

Keywords

Driving Factors; Reward Programs; Loyalty Program Partnerships;Mutually Beneficial

Abstract

With increased liberalization in markets, the intensity of competition has increased amongst all of companies, such as bank industry and air carriers. These companies have responded to the competitive pressure in many ways, one of which has been the formation of Loyalty Program Partnerships. The main goal of the alliance is that all businesses can benefit from it. this paper focuses on four factors that drive the companies join the Loyalty Program Partnerships. These are political factor, economic factor, strategic development factor, competitive factor. We expect to give some advises to company who is planning join the Loyalty Program Partnerships.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Min Tian
AU  - Ying Qin
PY  - 2016/04
DA  - 2016/04
TI  - Research on the Driving Factors of Corporate and Loyalty Program Partnerships
BT  - Proceedings of the 6th International Conference on Electronic, Mechanical, Information and Management Society
PB  - Atlantis Press
SP  - 90
EP  - 94
SN  - 2352-538X
UR  - https://doi.org/10.2991/emim-16.2016.22
DO  - 10.2991/emim-16.2016.22
ID  - Tian2016/04
ER  -