The Effects of Conceptual Metaphor in Advertising Discourse between Chinese and Western Cultures
Dongyan Li, Qingfeng Guo
Available Online April 2016.
- https://doi.org/10.2991/emim-16.2016.59How to use a DOI?
- Advertising discourse; Conceptual metaphor; Effects; Culture
- As a mode of cognition, conceptual metaphor builds a cognitive relation between two cognized fields or concepts through the thinking of the cognitive body. Different conceptions are caused by different cultural variations in which Chinese and English conceptual metaphor systems are generated. The paper attempts to make an analysis of conceptual metaphor regarding the effects of advertising discourse hoping to help us better understand cultural factors and origins in different societies to promote the smoother communication between each other.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Dongyan Li AU - Qingfeng Guo PY - 2016/04 DA - 2016/04 TI - The Effects of Conceptual Metaphor in Advertising Discourse between Chinese and Western Cultures BT - 6th International Conference on Electronic, Mechanical, Information and Management Society PB - Atlantis Press SP - 270 EP - 273 SN - 2352-538X UR - https://doi.org/10.2991/emim-16.2016.59 DO - https://doi.org/10.2991/emim-16.2016.59 ID - Li2016/04 ER -