Study on Profit of Participation Corporate in Loyalty Program Partnerships
Min Tian, Xiaoting He
Available Online April 2016.
- https://doi.org/10.2991/emim-16.2016.63How to use a DOI?
- Apparent Earnings; Latent Earnings; Loyalty Program Partnerships;Resource Sharing
- In recent years, the Loyalty Program Partnerships has got a lot of achievement, but what kind of benefit can get from the alliance need in-depth research. It is a very important topic to company whether they should join the Loyalty Program Partnerships, when should they practice join the alliance. How to share the benefits of the alliance from which have been generated. These problems about alliance has become the current international frontier and hot. This paper focuses on the benefit of company get from alliance, the apparent earnings and latent earnings are analyzed in- depth, the conclusion give suggestions to corporate alliance strategy.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Min Tian AU - Xiaoting He PY - 2016/04 DA - 2016/04 TI - Study on Profit of Participation Corporate in Loyalty Program Partnerships BT - 6th International Conference on Electronic, Mechanical, Information and Management Society PB - Atlantis Press SP - 288 EP - 292 SN - 2352-538X UR - https://doi.org/10.2991/emim-16.2016.63 DO - https://doi.org/10.2991/emim-16.2016.63 ID - Tian2016/04 ER -