Proceedings of the 6th International Conference on Electronic, Mechanical, Information and Management Society

Study on Profit of Participation Corporate in Loyalty Program Partnerships

Authors
Min Tian, Xiaoting He
Corresponding Author
Min Tian
Available Online April 2016.
DOI
https://doi.org/10.2991/emim-16.2016.63How to use a DOI?
Keywords
Apparent Earnings; Latent Earnings; Loyalty Program Partnerships;Resource Sharing
Abstract
In recent years, the Loyalty Program Partnerships has got a lot of achievement, but what kind of benefit can get from the alliance need in-depth research. It is a very important topic to company whether they should join the Loyalty Program Partnerships, when should they practice join the alliance. How to share the benefits of the alliance from which have been generated. These problems about alliance has become the current international frontier and hot. This paper focuses on the benefit of company get from alliance, the apparent earnings and latent earnings are analyzed in- depth, the conclusion give suggestions to corporate alliance strategy.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
6th International Conference on Electronic, Mechanical, Information and Management Society
Part of series
Advances in Computer Science Research
Publication Date
April 2016
ISBN
978-94-6252-176-6
ISSN
2352-538X
DOI
https://doi.org/10.2991/emim-16.2016.63How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Min Tian
AU  - Xiaoting He
PY  - 2016/04
DA  - 2016/04
TI  - Study on Profit of Participation Corporate in Loyalty Program Partnerships
BT  - 6th International Conference on Electronic, Mechanical, Information and Management Society
PB  - Atlantis Press
SP  - 288
EP  - 292
SN  - 2352-538X
UR  - https://doi.org/10.2991/emim-16.2016.63
DO  - https://doi.org/10.2991/emim-16.2016.63
ID  - Tian2016/04
ER  -