Research on Big Data Application in Precision Marketing
Xiaohong Qin, Jingfeng Zhao
Available Online April 2016.
- https://doi.org/10.2991/emim-16.2016.370How to use a DOI?
- Big data; Precision marketing; Precision marketing mode; Delivered value theory
- Big data research and application has become a hot spot in the information technology field, but how to use big data research customer behavior characteristics, to establishment of the era of big data customer insight and precision marketing system, this area is very small. Based on the reviewed of big data and precision marketing, and Based on the general process of marketing, from customer information collection and processing, customer segmentation and positioning, marketing strategy development, marketing, design, marketing, feedback results in five areas to explore big data applications in Precision Marketing.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Xiaohong Qin AU - Jingfeng Zhao PY - 2016/04 DA - 2016/04 TI - Research on Big Data Application in Precision Marketing BT - 6th International Conference on Electronic, Mechanical, Information and Management Society PB - Atlantis Press SP - 1824 EP - 1828 SN - 2352-538X UR - https://doi.org/10.2991/emim-16.2016.370 DO - https://doi.org/10.2991/emim-16.2016.370 ID - Qin2016/04 ER -