Proceedings of the 8th International Conference on Education, Management, Information and Management Society (EMIM 2018)

On the Construction of the Quality Assurance System for the Teaching of Advertising Majors in Colleges and Universities

Authors
Jian Xu
Corresponding Author
Jian Xu
Available Online August 2018.
DOI
https://doi.org/10.2991/emim-18.2018.81How to use a DOI?
Keywords
Advertising science; Teaching quality; Guarantee system
Abstract
As more and more enterprises realize the importance of advertising to the information dissemination of enterprises, the demand for advertising talents is increasing. Many colleges and universities offer advertising major. However, some advertising graduates in the employment process, such as theoretical foundation is not solid, practical ability is not strong and so on. Therefore, in the professional construction, teaching quality construction is the top priority, especially the construction of teaching quality assurance system. Taking the advertising specialty of Qujing Normal University as an example, this paper explores the construction of the teaching quality assurance system of the major, and puts forward the corresponding suggestions and suggestions.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Jian Xu
PY  - 2018/08
DA  - 2018/08
TI  - On the Construction of the Quality Assurance System for the Teaching of Advertising Majors in Colleges and Universities
BT  - 8th International Conference on Education, Management, Information and Management Society (EMIM 2018)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/emim-18.2018.81
DO  - https://doi.org/10.2991/emim-18.2018.81
ID  - Xu2018/08
ER  -