On the Construction of the Quality Assurance System for the Teaching of Advertising Majors in Colleges and Universities

DOI

10.2991/emim-18.2018.81How to use a DOI?

Keywords

Advertising science; Teaching quality; Guarantee system

Abstract

As more and more enterprises realize the importance of advertising to the information dissemination of enterprises, the demand for advertising talents is increasing. Many colleges and universities offer advertising major. However, some advertising graduates in the employment process, such as theoretical foundation is not solid, practical ability is not strong and so on. Therefore, in the professional construction, teaching quality construction is the top priority, especially the construction of teaching quality assurance system. Taking the advertising specialty of Qujing Normal University as an example, this paper explores the construction of the teaching quality assurance system of the major, and puts forward the corresponding suggestions and suggestions.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jian Xu
PY  - 2018/08
DA  - 2018/08
TI  - On the Construction of the Quality Assurance System for the Teaching of Advertising Majors in Colleges and Universities
BT  - Proceedings of the 8th International Conference on Education, Management, Information and Management Society (EMIM 2018)
PB  - Atlantis Press
SP  - 400
EP  - 403
SN  - 2352-5398
UR  - https://doi.org/10.2991/emim-18.2018.81
DO  - 10.2991/emim-18.2018.81
ID  - Xu2018/08
ER  -