The Influence of Niche Strategy on the Internationalization of Chinese SMEs

DOI

10.2991/emim-18.2018.149How to use a DOI?

Keywords

Niche; Niche Strategy; Internationalization

Abstract

Small and medium-sized enterprises (SMEs) play an important role in the national economy. However, researches of their internalization behavior are few, especially from the perspective of Niche. Based on the literature review, this paper puts forward the concept of Niche Strategy, which is to subdivide the market into multiple subsegments and exploit potential benefits for enterprises in different subsegments. Niche Transfer Strategy ensures the value of Niche Strategy. Niche Strategy is applicable, feasible and sustainable for SMEs.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhongwei Cao
AU  - Jiang Xu
AU  - Jingwei Hu
PY  - 2018/08
DA  - 2018/08
TI  - The Influence of Niche Strategy on the Internationalization of Chinese SMEs
BT  - Proceedings of the 8th International Conference on Education, Management, Information and Management Society (EMIM 2018)
PB  - Atlantis Press
SP  - 737
EP  - 741
SN  - 2352-5398
UR  - https://doi.org/10.2991/emim-18.2018.149
DO  - 10.2991/emim-18.2018.149
ID  - Cao2018/08
ER  -