Proceedings of the 8th International Conference on Education, Management, Information and Management Society (EMIM 2018)

Research on the Teaching Method of Customer Relationship Management (CRM) in Private Colleges

Authors
Weiyi Li
Corresponding Author
Weiyi Li
Available Online August 2018.
DOI
https://doi.org/10.2991/emim-18.2018.160How to use a DOI?
Keywords
CRM; Private College; teaching method
Abstract
Now, with the popularity of use of cellphone, increasing amount of college students lose their interests of listening to teacher at class. Especially for some theoretical courses, such as Customer Relationship Management, this situation is even more serious. This article discuss the methods that can be used to make the CRM course become more attractive.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
August 2018
ISBN
978-94-6252-546-7
ISSN
2352-5398
DOI
https://doi.org/10.2991/emim-18.2018.160How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Weiyi Li
PY  - 2018/08
DA  - 2018/08
TI  - Research on the Teaching Method of Customer Relationship Management (CRM) in Private Colleges
PB  - Atlantis Press
SP  - 789
EP  - 792
SN  - 2352-5398
UR  - https://doi.org/10.2991/emim-18.2018.160
DO  - https://doi.org/10.2991/emim-18.2018.160
ID  - Li2018/08
ER  -