Performance Marketing as a Form of Company Promotion: Implementation Issues and Development Prospects
- 10.2991/aebmr.k.191225.096How to use a DOI?
- performance marketing, marketing communications, digital technologies, digital tools, strategic advantages, user interaction
The present article studies the features of the development of performance marketing in times of marketing communications changes influenced by digital technologies. The authors classify the factors contributing to the development of the performance marketing concept in Russia, identify problems that companies face when implementing performance marketing as a form of company promotion, develop proposals and recommendations for implementing performance marketing, and define strategic advantages of using performance marketing, associated with the quality of marketing offers in terms of customer service.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Anatoly A. Kizim AU - Eduard E. Berezovskiy AU - Diana P. Kayfedzhan PY - 2020 DA - 2020/01/07 TI - Performance Marketing as a Form of Company Promotion: Implementation Issues and Development Prospects BT - Proceedings of the 5th International Conference on Economics, Management, Law and Education (EMLE 2019) PB - Atlantis Press SP - 538 EP - 542 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.191225.096 DO - 10.2991/aebmr.k.191225.096 ID - Kizim2020 ER -