Proceedings of the 2014 International Conference on Economic Management and Social Science

Several Thoughts on TV Advertising Music

Authors
Lu Hui
Corresponding Author
Lu Hui
Available Online November 2014.
DOI
https://doi.org/10.2991/emss-14.2014.15How to use a DOI?
Keywords
TV advertising, music, role, thoughts
Abstract
As the basic element of TV advertising, music is very common in TV advertising and plays a very important role. This paper mainly explains the role of TV music, analyzes problems in its development, and puts forward several thoughts.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
2014 International Conference on Economic Management and Social Science (ICEMSS 2014)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
November 2014
ISBN
978-94-62520-34-9
ISSN
2352-5398
DOI
https://doi.org/10.2991/emss-14.2014.15How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Lu Hui
PY  - 2014/11
DA  - 2014/11
TI  - Several Thoughts on TV Advertising Music
BT  - 2014 International Conference on Economic Management and Social Science (ICEMSS 2014)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/emss-14.2014.15
DO  - https://doi.org/10.2991/emss-14.2014.15
ID  - Hui2014/11
ER  -