Proceedings of the 2014 International Conference on Economic Management and Social Science

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Several Thoughts on TV Advertising Music

Authors
Lu Hui
Corresponding Author
Lu Hui
Available Online November 2014.
DOI
10.2991/emss-14.2014.15How to use a DOI?
Keywords
TV advertising, music, role, thoughts
Abstract

As the basic element of TV advertising, music is very common in TV advertising and plays a very important role. This paper mainly explains the role of TV music, analyzes problems in its development, and puts forward several thoughts.

Copyright
© 2014, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2014 International Conference on Economic Management and Social Science
Series
Advances in Social Science, Education and Humanities Research
Publication Date
November 2014
ISBN
10.2991/emss-14.2014.15
ISSN
2352-5398
DOI
10.2991/emss-14.2014.15How to use a DOI?
Copyright
© 2014, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Lu Hui
PY  - 2014/11
DA  - 2014/11
TI  - Several Thoughts on TV Advertising Music
BT  - Proceedings of the 2014 International Conference on Economic Management and Social Science
PB  - Atlantis Press
SP  - 64
EP  - 67
SN  - 2352-5398
UR  - https://doi.org/10.2991/emss-14.2014.15
DO  - 10.2991/emss-14.2014.15
ID  - Hui2014/11
ER  -