Study on influence factors of repeated purchase behavior of e-commerce consumers
- 10.2991/emss-14.2014.16How to use a DOI?
- e-commerce; repeated purchase; influence factor
e-commerce based on internet and information technology has become an important force of modern commerce. Due to virtual network marketing and many uncertain factors, repeated purchase rate of e-commerce consumers is much lower than traditional commercial purchase rate. So, it is vital to break through consumers’ repeated purchase obstacles for expanding e-commerce transaction volume. Under the background of e-commerce environment, this paper analyzes and studies various factors influencing consumers repeated purchase behavior in four parts. It is believed that transaction reliability, information safety, reputation guarantee and price advantage are key factors influencing repeated purchase behavior of e-commerce consumers. Besides, his paper proposes measures to standardize e-commerce management.
- © 2014, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Qu Yan PY - 2014/11 DA - 2014/11 TI - Study on influence factors of repeated purchase behavior of e-commerce consumers BT - Proceedings of the 2014 International Conference on Economic Management and Social Science PB - Atlantis Press SP - 68 EP - 72 SN - 2352-5398 UR - https://doi.org/10.2991/emss-14.2014.16 DO - 10.2991/emss-14.2014.16 ID - Yan2014/11 ER -