Proceedings of the 2014 International Conference on Economic Management and Social Science

Study on Consumer Behavior of Long Stay Tourist in Summer Resort

Authors
Zhou Gang
Corresponding Author
Zhou Gang
Available Online November 2014.
DOI
https://doi.org/10.2991/emss-14.2014.64How to use a DOI?
Keywords
Long Stay Tourist in Summer Resort; consumer behavior; pre-purchasing behavior; consuming behavior; post-purchase evaluation
Abstract
Long Stay Tourism is developed rapidly in recent years, and it is a kind of special interest tourism product and new pension model. Long Stay Tourism in Summer Resort (LSTSR) is most typical. In this paper, the consumers of Long Stay Tourism in Summer Resort are taken as the research object, the investigation methods such as questionnaire, depth interview and literature reference are taken in consideration, the pre-purchasing behaviors are focused, the purchasing &consuming behaviors are researched, and the post-purchase behaviors are evaluated. The conclusions can provide the perfect decisions and scientific basis for the development of product, the improvement of service facilities, and the promotion of product and it can be used for formulating the strategy of market development.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
2014 International Conference on Economic Management and Social Science (ICEMSS 2014)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
November 2014
ISBN
978-94-62520-34-9
ISSN
2352-5398
DOI
https://doi.org/10.2991/emss-14.2014.64How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Zhou Gang
PY  - 2014/11
DA  - 2014/11
TI  - Study on Consumer Behavior of Long Stay Tourist in Summer Resort
BT  - 2014 International Conference on Economic Management and Social Science (ICEMSS 2014)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/emss-14.2014.64
DO  - https://doi.org/10.2991/emss-14.2014.64
ID  - Gang2014/11
ER  -