Study on Consumer Behavior of Long Stay Tourist in Summer Resort
- Zhou Gang
- Corresponding Author
- Zhou Gang
Available Online November 2014.
- https://doi.org/10.2991/emss-14.2014.64How to use a DOI?
- Long Stay Tourist in Summer Resort; consumer behavior; pre-purchasing behavior; consuming behavior; post-purchase evaluation
- Long Stay Tourism is developed rapidly in recent years, and it is a kind of special interest tourism product and new pension model. Long Stay Tourism in Summer Resort (LSTSR) is most typical. In this paper, the consumers of Long Stay Tourism in Summer Resort are taken as the research object, the investigation methods such as questionnaire, depth interview and literature reference are taken in consideration, the pre-purchasing behaviors are focused, the purchasing &consuming behaviors are researched, and the post-purchase behaviors are evaluated. The conclusions can provide the perfect decisions and scientific basis for the development of product, the improvement of service facilities, and the promotion of product and it can be used for formulating the strategy of market development.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Zhou Gang PY - 2014/11 DA - 2014/11 TI - Study on Consumer Behavior of Long Stay Tourist in Summer Resort BT - 2014 International Conference on Economic Management and Social Science (ICEMSS 2014) PB - Atlantis Press SN - 2352-5398 UR - https://doi.org/10.2991/emss-14.2014.64 DO - https://doi.org/10.2991/emss-14.2014.64 ID - Gang2014/11 ER -