Selection of Extended Products in Cross Type Extension Based on Fuzzy Grey Relational Clustering Analysis

DOI

10.2991/emtc-14.2014.11How to use a DOI?

Keywords

Cross type extension, Extended product, Fuzzy comprehensive evaluation method, Grey relational clustering analysis

Abstract

Considering that the selection of extended products in cross type extension is influenced by much of uncertain or fuzzy information, a new quantitative evaluation model, namely comprehensive evaluation model of selection of extended products in cross type extension is established by combining fuzzy comprehensive evaluation method with grey relational clustering analysis theory based on constructing the evaluation index system of cross-class extended products selection. The good or bad of extended products schemes is evaluated according to the grey relational clustering value and the maximum correlation degree. The application result of the model in the case of Haier brand extension is consistent with the actual situation.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Wang Su-Zhou
PY  - 2014/04
DA  - 2014/04
TI  - Selection of Extended Products in Cross Type Extension Based on Fuzzy Grey Relational Clustering Analysis
BT  - Proceedings of the 2014 International Conference on Economic Management and Trade Cooperation
PB  - Atlantis Press
SP  - 62
EP  - 68
SN  - 1951-6851
UR  - https://doi.org/10.2991/emtc-14.2014.11
DO  - 10.2991/emtc-14.2014.11
ID  - Su-Zhou2014/04
ER  -