Proceedings of the 5th Asia-Pacific Conference on Economic Research and Management Innovation (ERMI 2021)

Analysis on the Strategy of the Development of Mongolian Medicine Brand

Authors
Huilin An, Yun Li, Zhiwei Zhang, Wenhui Fan
Corresponding Author
Huilin An
Available Online 19 February 2021.
DOI
https://doi.org/10.2991/aebmr.k.210218.022How to use a DOI?
Keywords
Mongolian medicine, Mongolian medicine enterprises, brand strategy, Chinese ethnic minority medicine
Abstract

With the support of national and regional policies, Mongolian medicine enterprises keep a good development momentum, but there is a certain gap with the leading Chinese ethnic minority medicine. Some products of Mongolian medicine, to some extent, have been recognized, but the overall level and universality still need to be improved. This paper analyzes the current overall development of Mongolian medicine from the perspective of a service coordinated system, the integration of regional industry and the development of the industry. In addition, this paper also analyzes problems in its current development from the perspective of brand development strategy, brand awareness, brand building, brand development and brand extension and puts forward the corresponding countermeasures and suggestions. This paper argues that the development of the Mongolian medicine brand is still in its initial stage and there is a long way to revitalize the Mongolian medicine industry.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 5th Asia-Pacific Conference on Economic Research and Management Innovation (ERMI 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
19 February 2021
ISBN
10.2991/aebmr.k.210218.022
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.210218.022How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Huilin An
AU  - Yun Li
AU  - Zhiwei Zhang
AU  - Wenhui Fan
PY  - 2021
DA  - 2021/02/19
TI  - Analysis on the Strategy of the Development of Mongolian Medicine Brand
BT  - Proceedings of the 5th Asia-Pacific Conference on Economic Research and Management Innovation (ERMI 2021)
PB  - Atlantis Press
SP  - 114
EP  - 118
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210218.022
DO  - https://doi.org/10.2991/aebmr.k.210218.022
ID  - An2021
ER  -