Impact of Cross-Organization Improvisation on New Product Development From Viewpoint of Network Embedding

DOI

10.2991/aebmr.k.210218.021How to use a DOI?

Keywords

cross-organizational improvisation, network embedding, new product development, supply chain

Abstract

Improvisation plays an important role in NPD (new product development) under time pressure, resource constraints, dynamics and high uncertainty environment. Under supply chain embedded circumstances, cross-organization improvisation often occurs. By literature review and theory deduction, the four factors that drive cross-organization improvisation including network driving, behavior diffusion, inter-organizational learning and resource integration are expounded. Meanwhile, the impact mechanism is analyzed among supply chain network embedding, cross-organization improvisation and new product development with a theory model set forth. It can be concluded cross-organization improvisation has a positive effect on NPD under supply chain network embedding conditions.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Guoxiang Ruan
AU  - Nan Wu
AU  - Kexin Peng
PY  - 2021
DA  - 2021/02/19
TI  - Impact of Cross-Organization Improvisation on New Product Development From Viewpoint of Network Embedding
BT  - Proceedings of the 5th Asia-Pacific Conference on Economic Research and Management Innovation (ERMI 2021)
PB  - Atlantis Press
SP  - 110
EP  - 113
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210218.021
DO  - 10.2991/aebmr.k.210218.021
ID  - Ruan2021
ER  -