Discuss Starbucks Under the COVID-19 Pandemic from the Finance

DOI

10.2991/978-94-6463-052-7_2How to use a DOI?

Keywords

Covid 19; Starbucks; Business development; Financial analysis

Abstract

Based on the background of COVID-19, the financial impact of Starbucks was discussed, that is, whether timely measures were taken to restore Starbucks’ financial data to pre-epidemic levels. Through analysis and assumptions, this paper considers that 2020 is the main year affected by the epidemic. Therefore, the author assumes that 2019 is the unaffected year and 2021 is the latest formula annual report. Therefore, the impact of the epidemic on Starbucks can be inferred by comparing the data of the 2020 annual public report and the 2019 annual public report, and Starbucks’ ability to respond to the epidemic can be inferred by comparing the data of the 2021 annual public report and the 2019 annual public report. At the end of the article, some suggestions are given to Starbucks.

Copyright

© 2022 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Xiaozhen Li
PY  - 2022
DA  - 2022/12/27
TI  - Discuss Starbucks Under the COVID-19 Pandemic from the Finance
BT  - Proceedings of the 2022 International Conference on Economics, Smart Finance and Contemporary Trade (ESFCT 2022)
PB  - Atlantis Press
SP  - 4
EP  - 11
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-052-7_2
DO  - 10.2991/978-94-6463-052-7_2
ID  - Li2022
ER  -