Proceedings of the 2016 International Conference on Engineering Science and Management

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Consumer Perception towards High-quality Red Wine in China

Authors
Yukun Li, Feng Tan, Keith Walley, Yang Xu
Corresponding Author
Yukun Li
Available Online August 2016.
DOI
10.2991/esm-16.2016.41How to use a DOI?
Keywords
High quality, red wine, consumer attitude
Abstract

Chinese consumers have their own choice criteria for high-quality red wine. It is found that food quality, brand, packaging, valuable concern and price impact buying aims. Furthermore, consumer characteristic can affect buying high-quality red wine. It is interestingly proved that the higher the education level is, the less effect the aim of buying has.

Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2016 International Conference on Engineering Science and Management
Series
Advances in Engineering Research
Publication Date
August 2016
ISBN
10.2991/esm-16.2016.41
ISSN
2352-5401
DOI
10.2991/esm-16.2016.41How to use a DOI?
Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Yukun Li
AU  - Feng Tan
AU  - Keith Walley
AU  - Yang Xu
PY  - 2016/08
DA  - 2016/08
TI  - Consumer Perception towards High-quality Red Wine in China
BT  - Proceedings of the 2016 International Conference on Engineering Science and Management
PB  - Atlantis Press
SP  - 179
EP  - 182
SN  - 2352-5401
UR  - https://doi.org/10.2991/esm-16.2016.41
DO  - 10.2991/esm-16.2016.41
ID  - Li2016/08
ER  -