Research on the Brand Management Innovation of Middle and Small-sized Enterprises
Available Online August 2016.
- 10.2991/essaeme-16.2016.18How to use a DOI?
- Middle and small-sized enterprises, Brand management, Innovation.
Brand management is the important content of enterprises marketing management, also an important part of enterprise culture, the soul of enterprises' operation development, strengthening enterprises brand management is an important way to improve enterprise competitiveness. This paper studies the brand management innovation of middle and small-sized enterprises from three aspects of the important meaning, main existing problems and innovation strategies of brand management innovation.
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Hongxia Sun PY - 2016/08 DA - 2016/08 TI - Research on the Brand Management Innovation of Middle and Small-sized Enterprises BT - Proceedings of the 2016 International Conference on Economics, Social Science, Arts, Education and Management Engineering PB - Atlantis Press SP - 93 EP - 97 SN - 2352-5398 UR - https://doi.org/10.2991/essaeme-16.2016.18 DO - 10.2991/essaeme-16.2016.18 ID - Sun2016/08 ER -