Research on the Brand Management Innovation of Middle and Small-sized Enterprises

DOI

10.2991/essaeme-16.2016.18How to use a DOI?

Keywords

Middle and small-sized enterprises, Brand management, Innovation.

Abstract

Brand management is the important content of enterprises marketing management, also an important part of enterprise culture, the soul of enterprises' operation development, strengthening enterprises brand management is an important way to improve enterprise competitiveness. This paper studies the brand management innovation of middle and small-sized enterprises from three aspects of the important meaning, main existing problems and innovation strategies of brand management innovation.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hongxia Sun
PY  - 2016/08
DA  - 2016/08
TI  - Research on the Brand Management Innovation of Middle and Small-sized Enterprises
BT  - Proceedings of the 2016 International Conference on Economics, Social Science, Arts, Education and Management Engineering
PB  - Atlantis Press
SP  - 93
EP  - 97
SN  - 2352-5398
UR  - https://doi.org/10.2991/essaeme-16.2016.18
DO  - 10.2991/essaeme-16.2016.18
ID  - Sun2016/08
ER  -