Research of the Development Status of Brand Agricultural Products

DOI

10.2991/essaeme-16.2016.43How to use a DOI?

Keywords

brand agricultural products; regional agricultural products

Abstract

The evaluation of the current situation of Chinese brand agricultural products. According to value assessment reports of regional brands and enterprise brands, it analyzes key elements that play decisive roles in brand agricultural products strategy. According to the research data of Chinese agricultural regional brands, it studies the development status of Chinese agricultural products regional brands and analyzes characteristics and existing problems in development viewpoints, development trend, regional distribution, development speed, category concentration, product chain and management regulation.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xue Li
PY  - 2016/08
DA  - 2016/08
TI  - Research of the Development Status of Brand Agricultural Products
BT  - Proceedings of the 2016 International Conference on Economics, Social Science, Arts, Education and Management Engineering
PB  - Atlantis Press
SP  - 212
EP  - 214
SN  - 2352-5398
UR  - https://doi.org/10.2991/essaeme-16.2016.43
DO  - 10.2991/essaeme-16.2016.43
ID  - Li2016/08
ER  -