Research of the Development Status of Brand Agricultural Products
- 10.2991/essaeme-16.2016.43How to use a DOI?
- brand agricultural products; regional agricultural products
The evaluation of the current situation of Chinese brand agricultural products. According to value assessment reports of regional brands and enterprise brands, it analyzes key elements that play decisive roles in brand agricultural products strategy. According to the research data of Chinese agricultural regional brands, it studies the development status of Chinese agricultural products regional brands and analyzes characteristics and existing problems in development viewpoints, development trend, regional distribution, development speed, category concentration, product chain and management regulation.
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Xue Li PY - 2016/08 DA - 2016/08 TI - Research of the Development Status of Brand Agricultural Products BT - Proceedings of the 2016 International Conference on Economics, Social Science, Arts, Education and Management Engineering PB - Atlantis Press SP - 212 EP - 214 SN - 2352-5398 UR - https://doi.org/10.2991/essaeme-16.2016.43 DO - 10.2991/essaeme-16.2016.43 ID - Li2016/08 ER -