Sports Marketing Strategy Research of China Enterprise
- 10.2991/essaeme-16.2016.60How to use a DOI?
- Sports marketing,Enterprise, Strategy and Research
The sports industry is in the rapid economic development, the national fitness concept deeply rooted in post-Olympic era has broad development prospects. This article is mainly from the mode of sports marketing, analyzing the present situation and problems of China's sports marketing, sports marketing strategy for the enterprise of China to point out the development of sports marketing strategy.
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - ZHe Luo AU - Lei Li PY - 2016/08 DA - 2016/08 TI - Sports Marketing Strategy Research of China Enterprise BT - Proceedings of the 2016 International Conference on Economics, Social Science, Arts, Education and Management Engineering PB - Atlantis Press SP - 290 EP - 293 SN - 2352-5398 UR - https://doi.org/10.2991/essaeme-16.2016.60 DO - 10.2991/essaeme-16.2016.60 ID - Luo2016/08 ER -