Study on the packaging design of online shopping goods

DOI

10.2991/essaeme-16.2016.97How to use a DOI?

Keywords

online shopping goods; package design; New demands

Abstract

Internet market has become the main sales channel in the era changing rapidly. Consumers change their consumption concepts, resulting in difficulties of traditional physical form of packaging in meeting the contemporary people's shopping patterns and aesthetic interests; therefore, the packaging design of online shopping goods arises at this historic moment. The innovative packaging of online shopping goods is based on the promotion of the Internet market and the online virtual trading market, as well as targeting at global consumers. The fashion and the unique way of online shopping in the Internet era has become the new orientation and design basis for the packaging of online shopping items. Unlike the package design of traditional shopping market, the most important characteristic of the package of online shopping goods is that consumers are unable to get practical shopping experience. How to make it accurately and clearly convey the information to help consumers make the right purchase decision and successfully complete the online trading is the principle of the package design of online shopping goods.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jiale Zhou
PY  - 2016/08
DA  - 2016/08
TI  - Study on the packaging design of online shopping goods
BT  - Proceedings of the 2016 International Conference on Economics, Social Science, Arts, Education and Management Engineering
PB  - Atlantis Press
SP  - 457
EP  - 460
SN  - 2352-5398
UR  - https://doi.org/10.2991/essaeme-16.2016.97
DO  - 10.2991/essaeme-16.2016.97
ID  - Zhou2016/08
ER  -