The Perception of Marketing Mix of TICA by Convention Providers in Bangkok
- 10.2991/essaeme-16.2016.139How to use a DOI?
- Convention; TICA; Marketing mix
Convention is one of the most important sectors within the business travel and also one of the fastest growing segments in world tourism. Thailand is recognized as one of the region's finest and best-equipped venues in Southeast Asia. This research is aimed to study the perception of marketing mix of TICA (Thailand Incentive and Convention Association) by the convention providers in Bangkok. This research studies the perception of convention providers towards TICA in marketing mix, which are product, price, promotion and distribution. Three hundred and eighty four questionnaires were distributed to the staff of convention hotels and convention centers in Bangkok. The respondents were asked to mark the TICA in eight aspects of marketing mix separately. From data analysis, the researcher found that there is a significant difference between convention hotels and convention centers in their perception of four aspects of marketing mix of the TICA in Bangkok.
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Liang Qiu PY - 2016/08 DA - 2016/08 TI - The Perception of Marketing Mix of TICA by Convention Providers in Bangkok BT - Proceedings of the 2016 International Conference on Economics, Social Science, Arts, Education and Management Engineering PB - Atlantis Press SP - 685 EP - 693 SN - 2352-5398 UR - https://doi.org/10.2991/essaeme-16.2016.139 DO - 10.2991/essaeme-16.2016.139 ID - Qiu2016/08 ER -