Database Design on Customer Relationship Management System
- 10.2991/essaeme-16.2016.155How to use a DOI?
- customer relationship management system; CRM; database design; conceptual structure design; logical structure design
Customer relationship is occurred around the customer life cycle and the development of the information collection. This paper is based on the DB2 database design to provide technical support for the system development. First, DB2 database management system, including product components and database structure; Then, carries on the concept of database structure design, through the E-R model expressed entities, attributes, and relations between entities; Finally, database logic structure design, mainly "Salesman, Contact, the Product and the Customer" four entities such as logical structure. In this paper, the application of research results, to improve the efficiency and quality of software development, and promote the management informationization level, improve the economic benefit and core competence plays an important role in such aspects.
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Yanmei Wang PY - 2016/08 DA - 2016/08 TI - Database Design on Customer Relationship Management System BT - Proceedings of the 2016 International Conference on Economics, Social Science, Arts, Education and Management Engineering PB - Atlantis Press SP - 770 EP - 774 SN - 2352-5398 UR - https://doi.org/10.2991/essaeme-16.2016.155 DO - 10.2991/essaeme-16.2016.155 ID - Wang2016/08 ER -