SWOT Analysis on the Development of "The Silk Road" Sports Tourism in Yunnan Province

DOI

10.2991/essaeme-17.2017.65How to use a DOI?

Keywords

Yunnan, sports tourism of "The Silk Road", SWOT analysis.

Abstract

Yunnan plays an important role in the Southern Silk Road because of its geographical position, which is a bridge connecting Chengdu with South Asia and Southeast Asia. By adopting SWOT analysis, this paper analyzed the advantages and disadvantages, opportunities and threats of Yunnan Silk Road sports tourism and find out the restricting factors of the development of Yunnan Silk Road sports tourism and put forward the prominent regional characteristics and ethnic characteristics. The development should be market-oriented and the development of sports tourism resources should be planned step by step. In addition, some brand competition activities are excepted in order to implement the strategy of hitch-hiking.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Peipei Yang
PY  - 2017/07
DA  - 2017/07
TI  - SWOT Analysis on the Development of "The Silk Road" Sports Tourism in Yunnan Province
BT  - Proceedings of the 2017 3rd International Conference on Economics, Social Science, Arts, Education and Management Engineering (ESSAEME 2017)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/essaeme-17.2017.65
DO  - 10.2991/essaeme-17.2017.65
ID  - Yang2017/07
ER  -