The Research of Brand Loyalty on the Perspective of Customer Value

DOI

10.2991/essd-18.2018.59How to use a DOI?

Keywords

brand loyalty, customer value, Apple Corporation

Abstract

It is difficult to get advantage if the companies only stay in the product and quality level. Brand marketing era is already here, and competition between brands has gradually become the focus.How to make customers brand loyalty and how enterprises can establish and strengthen the loyalty relationship between brand and customers, have become the focus of many businesses. This research is studying the brand loyalty from the perspective of customer value. Based on the research design, we proposed hypotheses and finally found the research results: efficiency value, economic value, service value and emotional value influence brand loyalty at the same time, the emotional value has biggest influence, and service value variables are relatively unremarkable. Finally, some reasonable suggestions are given for the future branding construction, and we also want to have a contribution on reference value for the further study, maintenance and promotion of brand loyalty.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yanan He
AU  - Yan Yan
PY  - 2018/07
DA  - 2018/07
TI  - The Research of Brand Loyalty on the Perspective of Customer Value
BT  - Proceedings of the 2018 International Conference on Education Science and Social Development (ESSD 2018)
PB  - Atlantis Press
SP  - 211
EP  - 214
SN  - 2352-5398
UR  - https://doi.org/10.2991/essd-18.2018.59
DO  - 10.2991/essd-18.2018.59
ID  - He2018/07
ER  -