Marketing Mode Innovation on Small and Medium-sized Enterprises in Network Environment

DOI

10.2991/etmhs-18.2018.61How to use a DOI?

Keywords

network environment; small and medium-sized enterprises; network marketing; innovation countermeasures

Abstract

The small and medium-sized enterprises are facing many difficulties in the process of rapid development, in terms of marketing are marketing lag, lack of innovation, talent shortage, serious lack of rational strategy and technical means backward, network marketing provides effective means to solve these problems. Based on the basic theory of network marketing, this paper constructs a network marketing relationship model, summarizes the main modes of network marketing, and puts forward some innovative countermeasures for marketing mode of small and medium-sized enterprises under the network environment. Specific measures include: from a strategic height to establish the network marketing concept and consciousness, strengthen macro-control, the development of network marketing of small and medium-sized enterprises to provide technical services, improve the network marketing network marketing sales and distribution cooperative network, to take the necessary measures to improve the quality of customer service.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiandong Zhou
PY  - 2018/04
DA  - 2018/04
TI  - Marketing Mode Innovation on Small and Medium-sized Enterprises in Network Environment
BT  - Proceedings of the 2018 4th International Conference on Education Technology, Management and Humanities Science (ETMHS 2018)
PB  - Atlantis Press
SP  - 281
EP  - 285
SN  - 2352-5398
UR  - https://doi.org/10.2991/etmhs-18.2018.61
DO  - 10.2991/etmhs-18.2018.61
ID  - Zhou2018/04
ER  -