Proceedings of the 2018 4th International Conference on Education Technology, Management and Humanities Science (ETMHS 2018)

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121 articles

Analysis and Design of Radio and TV NGB Construction Model

Peifeng Li
By analyzing the current network technology system, development trend and development status of radio and television, the article clearly defined the opportunities and challenges of radio and television in the context of NGB and designed the NGB construction model of radio and television. Unidirectional...

Comprehensive Analysis on Flipped Classroom to English Teaching in China's Universities

Ting Zhang
Currently, universities are increasingly paying attention to English Teaching, trying to use a new teaching method to improve the classroom efficiency. The new mode of flipped classroom has been used during the teaching process in many key universities. Therefore, the real essence as well as the value...

Analysis of Mobile Phone Live Era of Ideological and Political Education Opportunities and Challenges in Higher Vocational Education

Huimin Xiao
after entering in twenty-first Century, with the rapid development of mobile phone media, mobile phone has become the people's daily necessities, mobile phone is not only responsible for communication equipment used, it is a small window to understand the world, and all kinds of mobile phone software...

Analysis of the Application-Type Undergraduate Education Accounting System Teaching System Construction

Li Zhao
The application-oriented undergraduate education is targeted at bringing up application-type talents. With application as the development core, it attaches great importance to students' operational abilities and knowledge application abilities. The accounting practice teaching system constitutes an important...

Research on Enterprise Procurement Management Model from the Perspective of Supply Chain Management

Pinduan Yu
With the rise of supply chain management, the traditional purchasing management of Chinese enterprises faces many challenges. This article mainly from the basic definition of supply chain and procurement management, analysis of some of the current business procurement management issues. Under the condition...

Research on the Competitiveness of Human Resources in China from the Perspective of International Comparison

Junyong Liu
Talent is the core of the development of a country and enterprise, so the most important thing in today's society is the talent. With the development of the economy and the progress of the society, talent has become an indispensable part of today's society. The level of talents in a country or a region...

A Study on the Construction of Vocational and Commercial Professional Integration Practice Teaching System Based on Innovation and Start-up Ability

Lianming Zhao
Entrepreneurial ability is listed by UNESCO as the third ability of college students after academic and vocational skills. How to launch a startup education has become a new subject for education. Education is the best way to tap students' potential to develop students' basic qualities and cultivate...

The Influence of Traditional Chinese Culture in Cultivating College Students' Socialist Core Values

Hanyue Kang, Fuxue Li
The socialist core values is the important thought of our party and state, which can not be separated with two thousand years of history of outstanding traditional culture, is the crystallization of Chinese traditional culture, vigorously carry forward the essence of traditional culture, enhance students'...

Cross Cultural Awareness Teaching in the English Literature Education

Hongyan Guan
With the advent of the world economic integration era, the education of English literature is no longer limited to the existing teaching system of Anglo-American literature, but extends to more countries that use English .This is the way and quality of English literature education Put forward new and...

Research on the Reform Way of Graphic Design Teaching Mode Based on Multi - media Technology

Anna Hu
With the continuous development of network information technology, the combination of internet information technology and graphic design teaching has become an inevitable trend and the result of the development of the times. Advertising traditional flat teaching mode, focusing on animation design, decoration...

The Value of Aesthetic Class to the Training of Preschool Education Professionals in Normal Universities and the Practice of Realization Path

Xiujie Bai
As the basic education of our country, the development quality of preschool education has a great influence on the development and quality of students. Teachers' quality and professional ability often play a crucial role in promoting the development of teaching activities. In order to cultivate students'...

The Developing Path of Double Qualified Teachers of Applied Colleges and Universities

Chunguang Yong
With the continuous development of society, the demand for applied talents in various industries is also rising. Colleges and universities in our country must transform into application-oriented colleges and universities according to the market demand as soon as possible. It is very necessary to study...

Pathways of Business Talents' Cultivation: A Case Study

Baoqing Cheng, Caifu Ye
To provoke discussion amongst colleagues in the field of higher business education around the world, the paper provides a case study of the business school education of a private university in Shanghai, China. Through over 12 years' effort, distinctive educational characteristics have come into being....

The Thinking and exploration on the Foreign Language Linguistic Studies in China

Xuping Liu
In terms of foreign language linguistic study, it has a wide range and many branches. Foreign language linguistic is a strong theoretical researching course including applied linguistics, individual linguistics and general linguistics. The disciplines of these branches have played an active role in promoting...

Design of A New Third-Party Payment Platform Based on Block Chain

Yuqi Wang
Under the background of the rapid development of the third-party payment industry, in order to achieve the demand for information security and transaction data privacy, block chain technology is used in this paper to build a new third-party payment platform. The main research contents include: the third-party...

Short-term Forecasting Of Gold Price Based On ARMA Model

WanLe Chi
Gold price is complicated for containing many factors. So the evolution process in the gold price is important. In the paper the sequence of gold price is defined as a time series. The ARMA model is used to solve time series problems, especially in the field of finance. The ARMA model is a regression...

Research on the leisure cross-Country orienteering of the park in the fitness of the elderly

Linbao Zhang
This paper uses the literature material law, field observation, the research methods, such as visiting survey method, in shangrao young to the old city as the research object, by the means of combining theory and practice research on the elderly leisure park on foot orientation for study. The results...

A preliminary study on the characteristics of plateau training for Canoe

Yabin He, Shuai Liu, Guoqin Jiang
Canoeing is an aerobic, anaerobic hybrid project in the training and competition on the human body aerobic capacity and oxygen lactic acid capacity requirements are high. Recognizing the concept of plain education in plateau training and improving athletes' aerobic ability, strength endurance and special...

Estimation of Ecological Compensation Rates forTransboundary Watershed Based on Emissions Trading

Wanhong Li, Fuyao Wang
Based on the theory of emissions trading, this paper constructs a panel data model based on Kuznets curve (EKC) and ecological compensation standard calculation model. Taking data of seven cities from Songhua River basin such as Jilin, Changchun, Songyuan, Qiqihar, Harbin, Qitaihe, Jiamusi, the paper...

IMEX-MCNAB Scheme for Pricing European Options under Kou's Jump-Diffusion Models

Xiangyu Jia, Zuoliang Xu
We consider IMEX-MCNAB time discretization scheme for the partial integro-differential equation derived for the pricing of options under a jump-diffusion process. The scheme is defined by a convex combination parameter, which divides the zeroth-order term due to the jumps between the implicit and explicit...

Study on the Volatility of Stock Price of Suzhou's High-Tech Enterprise by Fractal Analysis Method

Ming Chen
The high-tech enterprises have promoted the transformation and upgrading of modern economy. The author has induced fractal analysis method to make an empirical analysis on the typical case of listed high-tech enterprise in Suzhou, China, and study the structural factors which influence the market pricing...

Physical Education Reform of University in Lifelong Physical Education

Zhilan Ma
The university physical education reform under the perspective of lifelong physical education, can make the students in the campus life and future work adhere to exercise and to ensure that the lifelong physical education throughout the student's work and life, realize the integration and sustainable...

Big Data Application Research in the Private Enterprises Improves Efficiency

Xiaoyun Fan, Jianfeng Lu
In the era of big data, there are no obvious boundaries between consumers. Big data is the core of the private enterprise resources, has important effects on the business model of private enterprises, private enterprises, if not by big data more close to the consumers, a deep understanding of consumer...

Analysis on the Causes of the Problems in Oral Chinese Teaching for Tibet Preparatory Students

Yanhua Liao
Oral language teaching occupies an important position in a language teaching system. It is difficult for Tibet preparatory students to communication in oral Chinese. At present, higher vocational colleges have little effect on oral Chinese teaching for the special group of non-native Chinese, which requires...

Practice and Thinking on the Incentive Mechanism of Physical Education in Colleges and Universities

Ding Peng, Wen Li
The incentive mechanism as an important mean in the management, it's specific implementation has a variety of ways, such as objective incentive, emotional incentive, ideal incentive and so on. This paper describes the main methods to implement the incentive mechanism of physical education in colleges...

Research on the New Training Mode of Accounting Talents Under the Background of Big Data

Wanyi Zhou, Jing Xia
In the current context of big data, accounting has been replaced by an increasing number of information systems. Under the background of big data, accounting talents in our country not only need traditional knowledge of accounting, finance and auditing, but also need to establish brand-new training path,...

Application Research on Land E-commerce Crowd funding Pattern in Land Circulation and Land Crowd funding

Yubing Yang, Zhanping Li, Shui Wang
With the rapid development of Chinese society and economy, rural economy has also made great progress. As an important component of rural social and economic development, land transfer in rural areas is significantly affected by the rapid development of Internet economy. Under the influence of Internet...

An Empirical Research on the Development Level of the Agricultural Products Logistics in the Region of Sichuan Province

Haoxiong Hong,, Chong Wang
Sichuan province is a big province of agricultural products logistics in China. Different population, economy and culture in different cities and states have the own characteristics, forming different agricultural logistics development capabilities. Combined with the principal component analysis, this...

The Study on the Mode of Students' Professional Qualities Education-Based on Second Classroom Transcripts System

Peng Qing, Ye Yu
The Second Classroom Transcripts System, established and improved by the Communist Youth League of Higher Vocational Colleges, adapts to the new trend of economy and conforms to the trend of national education reform, meets the needs of students and serves the students' growth, encourages students to...

The Outstanding Effect of Kayak Athletes Psychological Stress Relaxation from Workout for Water Sports Center in Jiangxi Province

You Li, Wenying Huang, Xiaorong Zhang, Fang Qian
to understand the pre-match training factors on the influence of stress relaxation and attention athletes, using biofeedback instrument testing, understand the status quo of the athletes' psychological pressure, analyzing the exercise frequency, time, purpose, etc. The water sports center in jiangxi...

The Current Status Quo and Development of Inclusive Education in Canada and its Enlightenment

Honggang Han
Inclusive education is first stated in the early 1990s. The concepts of inclusive education increasingly are developed by all countries. Many countries have carried out the policies of inclusive education and in different degree of inclusive education work. Although many areas in China have begun to...

Practice Research on Commercial English Specialty Courses System and Professional Standards in Nanjing Institute of Industry Technology - Based on "National Standard of Undergraduate Teaching Quality of Business English Major in Colleges "

Sha Wang
Based on the National Standard of Undergraduate Teaching Quality for Business English Major in Colleges and Universities issued by Ministry of Education in 2015, this paper analyzes the training quality evaluation report of New Graduates of Nanjing Institute of Technology in 2017, And put forward suggestions...

Reflections on the Combination of Computer Assisted Technology and Higher Vocational Education

Zhaohui Yang
With the continuous development of science and technology in our country, computer technology has been widely used in all fields of social production. As an important place for delivering a large number of high-quality talents to the society, the vocational education school occupies an important position...

Analysis and Application of Compound Teaching Theory of Aerobics and Weightlifting Courses in the New Era

Gong Yan
In the new era, the teaching content of aerobics and weightlifting has been reorganized and integrated. This paper analyzes the teaching content system of aerobics and weightlifting with the method of literature and comparative analysis. Based on the theory of physical education and education, a systematic...

Discussion of General English and Academic English in College English Teaching

Yafeng Luo
With the continuous acceleration of the process of economic globalization in China, the international cultural exchange has gradually increased. English has become an important part of our daily work and communication. With the further reform of education and the improvement of English teaching quality,...

Exploration on the Promoting Factors of Puberty Health Education and Service Mechanism under the Background of Healthy China

Yijian Guo
In this paper, under the background of healthy China, taking Qujing as an example, the promoting factors of puberty health education and service mechanism were actively explored, and the virtuous cycle and harmonious development of the puberty health project were promoted, thereby achieving the goal...

Research on College Talent Training Mode Based on Collaborative Innovation of Production, Studying and Research

Rujing Liu
With the development of national society, knowledge has become the key factor of international competition. The demand for innovative and applied talents in our country has been constantly expanding. Under such circumstances, this article starts with the collaborative innovation mechanism of production,...

Research on the Application of Innovative Thinking Training Method in Environmental Design Specialty Teaching

Jun Li
Art design reflects the form and aesthetics of art in many aspects of society, culture, economics, science and technology, and makes it not only have the aesthetic function but also have the function of using it. Art design first is to serve people, big space environment, small clothing, food, shelter,...

The Flipping Classroom and its Application in College English Teaching

Yu Liu
Based on the analysis of the definition and development of flipping classroom, this paper will further explore the feasibility of the application of flipping classroom in college English teaching. Then combining with the present situation of college English teaching and the advantages of flipping classroom,...

Study on Regional Differences between Financial Agglomeration and Economic Growth

Jinhua Liang
In the paper, threshold of financial agglomeration and regional economic growth in Zhejiang Province from 2002 to 2016 was studied using threshold panel model. The test result indicates that the relationship between financial agglomeration and regional economic growth was not merely simple linear function...

Cultural Transmission of National Dance Under the "One Belt And One Road" Strategy

Xiaojie Wang, Chi Zhang
Natural dance is the communicate platform for people to build "One Belt And One Road", and helps the countries and regions along the "One Belt And One Road", actively participates in cultural exchange and cooperation, inherits the spirit of the Silk Road, promotes mutual understanding of civilizations...

On the infiltration of sports spirit in university campus

Linbao Zhang
College students are the initiators and promoters of the trend of thought. The infiltration of sports spirit on university campus can help the social communication of sports spirit, and it More can manifest the university campus quality education diversity.Through literature, observation, logic analysis...

A Comparative Study on Mental Health Status between Freshmen and Senior Students

Fei Wang
Based on psychological testing, this paper elaborates on the differences of mental health status between freshmen and senior students. It finds that most freshmen are obsessed by disappointment, stress, anxiety, loneliness and confusion because of the contrast between ideal and reality, the inadaptation...

Research of Related Issues of the Guarantee of Farmers' Legal Rights and Interests in Land Transfer

Yubing Yang, Zhanping Li, Le Wang
Land is the important resource and material foundation for the construction of new villages and new-type urbanization. Whether the land transfer mechanism is complete and smooth and whether it can satisfy the social and economic development demands directly influences the healthy development of domestic...

Research on the plateau training characteristics of Canoeing Athletes

Yabin He, Shuai Liu, Guoqin Jiang
Nowadays, with the rapid development of competitive sports, the technical level of each project is constantly improving. If it is necessary to get a breakthrough improvement in a sports event, simple training cannot be realized. For kayaking, the overall performance of athletes in our country is still...

Risk Analysis of Auditing Caused by the Development of E-commerce

YangYue Zhang
More and more enterprises use e-commerce to carry out business activities. Compared with traditional enterprises, e-commerce enterprises have their own unique characteristics, and thus have different effects on auditing. It expands the scope and the content of the audit, injects new vitality into the...

Exploration on the Reform of Class Teaching Mode of Art Theory Course in Colleges and Universities

Na Ta
With the reform and adjustment of syllabus, the content and mode of art teaching in colleges and universities are also constantly improving. Although art courses in colleges and universities are practice-based disciplines, practice is formed on the basis of theory. Therefore, the theoretical courses...

A Study for Challenges in Service Delivery within the Procurement Function of the Tourism Industry in Hainan

Hongjun Fan, Dan Cai, Fang Chen
The study aimed at analyzing the challenges of procurement function on service delivery of the tourism industry in Hainan. The study was guided by three specific objectives including; evaluating the influence of political patronage on service delivery, to determine the effect of community participation...

On the Construction of the Style of Study in Private Universities

Qiang Wang, Guifang Zhang, Wenbin Liu
As one of the vital part of the construction of school style, a good construction of the style of study always plays an important role when training talents. In view of the characteristics of private universities, the construction of the style of study seems more crucial. This paper based on the five...

Researching the Problem and Countermeasure about Ecological Poverty Alleviation in Yunnan Province of China

Yongqian Li, Yerong Li
There is a causal relationship between fragileness of ecological environment and poverty, which determines that the ecological environment construction and poverty alleviation must be balanced. This article analyzes the relationship between the construction and poverty through the examples of Yunnan...