Proceedings of the 2018 4th International Conference on Education Technology, Management and Humanities Science (ETMHS 2018)

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121 articles
Proceedings Article

Analysis and Design of Radio and TV NGB Construction Model

Peifeng Li
By analyzing the current network technology system, development trend and development status of radio and television, the article clearly defined the opportunities and challenges of radio and television in the context of NGB and designed the NGB construction model of radio and television. Unidirectional...
Proceedings Article

On the Key Points in the Construction of Education and Self-education Classroom System

Zhimin Lei
China's Outline of National Medium-and Long-Term Program for Education Reform and Development pointed out that it is necessary to "take educating people as the fundamental requirement of educational work." In the teaching reform of ideological and political theory in western Chinese universities, Sichuan...
Proceedings Article

An Empirical Research on the Development Level of the Agricultural Products Logistics in the Region of Sichuan Province

Haoxiong Hong,, Chong Wang
Sichuan province is a big province of agricultural products logistics in China. Different population, economy and culture in different cities and states have the own characteristics, forming different agricultural logistics development capabilities. Combined with the principal component analysis, this...
Proceedings Article

Current Situation and Development Trend of Food Supplies in China

Sheng Yu
The present situation and change trend of food supply in China are studied in this paper. The study shows that the degree of self-sufficiency in food in China is still at a high level in general, but it has a downward trend in recent years. The difference between different products is also obvious. The...
Proceedings Article

Research on Teaching Reform of Japanese Pronunciation Based on Voice Visualization Software— Taking Jingdezhen Ceramic Institute as an Example

Yu Wu, Danyu Wu
With the teaching concept upgrading and teaching technologies development, the quality and quantity of Japanese teaching have been remarkably improved in in recent years in colleges and universities. The voice visualization software can make up for the deficiency of traditional pronunciation teaching...
Proceedings Article

Comprehensive Analysis on Flipped Classroom to English Teaching in China's Universities

Ting Zhang
Currently, universities are increasingly paying attention to English Teaching, trying to use a new teaching method to improve the classroom efficiency. The new mode of flipped classroom has been used during the teaching process in many key universities. Therefore, the real essence as well as the value...
Proceedings Article

Analysis of Mobile Phone Live Era of Ideological and Political Education Opportunities and Challenges in Higher Vocational Education

Huimin Xiao
after entering in twenty-first Century, with the rapid development of mobile phone media, mobile phone has become the people's daily necessities, mobile phone is not only responsible for communication equipment used, it is a small window to understand the world, and all kinds of mobile phone software...
Proceedings Article

Study on the Application of the Humanistic Spirit in the Teaching of College Writing Course

Dan Li
This paper is a certain degree of product application development to the humanistic spirit, practical writing has become the core curriculum of Humanities education. To strengthen the construction of humanistic spirit in Ideological and practical writing teaching is to adapt to the development of the...
Proceedings Article

Analysis of the Application-Type Undergraduate Education Accounting System Teaching System Construction

Li Zhao
The application-oriented undergraduate education is targeted at bringing up application-type talents. With application as the development core, it attaches great importance to students' operational abilities and knowledge application abilities. The accounting practice teaching system constitutes an important...
Proceedings Article

Innovative Exploration of Dance Teaching with Students as the Main Body in Dance Teaching in Colleges and Universities

Lu Zhou
for Chinese traditional culture, dance culture occupies an important proportion and status in it. In recent years, with China's importance in the field of culture continues to improve, each university dance teaching work also in the unceasing reform, but in actual dance teaching, many teachers still...
Proceedings Article

The Study on the Mode of Students' Professional Qualities Education-Based on Second Classroom Transcripts System

Peng Qing, Ye Yu
The Second Classroom Transcripts System, established and improved by the Communist Youth League of Higher Vocational Colleges, adapts to the new trend of economy and conforms to the trend of national education reform, meets the needs of students and serves the students' growth, encourages students to...
Proceedings Article

The Outstanding Effect of Kayak Athletes Psychological Stress Relaxation from Workout for Water Sports Center in Jiangxi Province

You Li, Wenying Huang, Xiaorong Zhang, Fang Qian
to understand the pre-match training factors on the influence of stress relaxation and attention athletes, using biofeedback instrument testing, understand the status quo of the athletes' psychological pressure, analyzing the exercise frequency, time, purpose, etc. The water sports center in jiangxi...
Proceedings Article

Exploratory Research on the Blended Listening and Speaking Teaching Model under the Background of Cultivating the Internationalized Talents

Lijuan Zhang
Nowadays, as the development of the internationalization, Chinese students communicates with the foreign students much more than anytime before, under this background, the Chinese government puts forward stricter requirements to the colleges. At the some time, as the fast development of the multi-value...
Proceedings Article

Research on the Institutionalized Management of Applying the Mechanical Equipments Safely in Construction Project

Wenxia Zhu
As the rapid development of the construction industry and the architectural techniques, China has made great progress on mechanical equipment installation engineering; at the some times, people also begins paying attention to not only the safety of the mechanical equipments and the quality of the construction...
Proceedings Article

Strategy Research on Health Tourism of Traditional Chinese Medicine

Zehui Jiang, Jun Zhang
This paper summarizes the concept and form of traditional Chinese medicine tourism, analyzes the current development of Chinese medicine health tourism and the existing problems, and puts forward some countermeasures and suggestions on comprehensive development of Chinese medicine health tourism.
Proceedings Article

Analysis on the Connotation and Necessity of College Students' Leadership Education

Bin Du, Xiaoyun Luo, Tingrong Yu
With the development of the times and social progress, the education of college students in our country is not only embodied in knowledge, but also for the ability of college students. The leadership education of college students is the latest requirement of university education in the era of market...
Proceedings Article

The Current Status Quo and Development of Inclusive Education in Canada and its Enlightenment

Honggang Han
Inclusive education is first stated in the early 1990s. The concepts of inclusive education increasingly are developed by all countries. Many countries have carried out the policies of inclusive education and in different degree of inclusive education work. Although many areas in China have begun to...
Proceedings Article

The Application of the Split Class Model in the Course of Psychological Research Methods

Hongxiu Tan
the teaching mode of "divided classroom" has been carried out in the examination oriented education of many colleges and universities. The scientific and staged lecture form that is innovative and able to interact with teachers and students has been applied to many fields of teaching. By studying the...
Proceedings Article

Practice Research on Commercial English Specialty Courses System and Professional Standards in Nanjing Institute of Industry Technology - Based on "National Standard of Undergraduate Teaching Quality of Business English Major in Colleges "

Sha Wang
Based on the National Standard of Undergraduate Teaching Quality for Business English Major in Colleges and Universities issued by Ministry of Education in 2015, this paper analyzes the training quality evaluation report of New Graduates of Nanjing Institute of Technology in 2017, And put forward suggestions...
Proceedings Article

The Status Quo and Development Ways of Vocal Music Teaching in Colleges

Shan Li
With the continuous deepening of education reform in our country, the traditional educational concepts and teaching modes urgently need to be improved and perfected. The teaching content and teaching structure have also been adjusted to some extent. Among them, for vocal teaching in colleges and universities,...
Proceedings Article

Exploration and Construction of Higher Vocational Automotive Testing and Maintenance Technology Specialty

Yu Zhang, Qiujun Huang
With the deepening of new curriculum reform in our country, the teaching mode and teaching philosophy have been innovated and transformed. While improving the quality of classroom teaching, it is good for cultivating students' comprehensive qualities and meeting the needs of the educational age. This...
Proceedings Article

Reflections on the Combination of Computer Assisted Technology and Higher Vocational Education

Zhaohui Yang
With the continuous development of science and technology in our country, computer technology has been widely used in all fields of social production. As an important place for delivering a large number of high-quality talents to the society, the vocational education school occupies an important position...
Proceedings Article

Study on the Infiltration of Excellent Traditional Culture in College Students' Ideological and Political Education

Qiaoli Zhang
The traditional culture of the Chinese nation is gradually formed and developed by the Chinese nation in the course of long-term historical development. Its long-term spread will have an important impact on the entire society, permeating the entire character of the Chinese nation, and the ethics of various...
Proceedings Article

Analysis and Application of Compound Teaching Theory of Aerobics and Weightlifting Courses in the New Era

Gong Yan
In the new era, the teaching content of aerobics and weightlifting has been reorganized and integrated. This paper analyzes the teaching content system of aerobics and weightlifting with the method of literature and comparative analysis. Based on the theory of physical education and education, a systematic...
Proceedings Article

Analysis of the Applied Talents Cultivation Mode of Mathematics and Applied Mathematics

Rong Miao
As Chinese higher education enters the mass education from elite education, the scale of higher education in our country ranks first in the world, but the ensuing employment problem for college graduates is that students not only have unsatisfied initial employment, professional counterpart rates, The...
Proceedings Article

Research on the "Sad and Resentful Beauty" in Ancient Chinese Literature

Junqiang Gao
The evolution of human social civilization and the social evolvement promote people's self-awareness to be constantly enhanced. Melancholy mood is the conscious experience and summary of people's external things, and sadness and annoyance is the direct emotional expression of people after they are hindered...
Proceedings Article

The Application of Multimedia and Network Technology on College Physical Education

Xiaojun Wang
The 21st century is the information age. The penetration of network technology into all fields of society has facilitated people's lives and increased their work efficiency. All fields in society are facing reforms. In recent years, under the influence of quality education and curriculum reform, each...
Proceedings Article

Research on Enterprise Procurement Management Model from the Perspective of Supply Chain Management

Pinduan Yu
With the rise of supply chain management, the traditional purchasing management of Chinese enterprises faces many challenges. This article mainly from the basic definition of supply chain and procurement management, analysis of some of the current business procurement management issues. Under the condition...
Proceedings Article

Research on the Competitiveness of Human Resources in China from the Perspective of International Comparison

Junyong Liu
Talent is the core of the development of a country and enterprise, so the most important thing in today's society is the talent. With the development of the economy and the progress of the society, talent has become an indispensable part of today's society. The level of talents in a country or a region...
Proceedings Article

Discussion of General English and Academic English in College English Teaching

Yafeng Luo
With the continuous acceleration of the process of economic globalization in China, the international cultural exchange has gradually increased. English has become an important part of our daily work and communication. With the further reform of education and the improvement of English teaching quality,...
Proceedings Article

Diversified Performance of Floury Flower under the New Situation

Weina Sheng
For the purpose of carrying forward the art of floury flower, this article elaborated the diversified performance of floury flower under the new situation from three aspects: the necessity of diversified performance of floury flower, the diverse manifestations of floury flower, and the diversify development...
Proceedings Article

Innovative Training Based on Dance Consciousness in College Dance Teaching

Yanhua Xiang
The dance teaching in college is mainly composed of the teaching of music and the teaching of education. The dance awareness of dance students is relatively weak. However, the dance awareness in dance teaching is very important. For example, in dance teaching, Dance awareness to enable students to better...
Proceedings Article

A Study on the Construction of Vocational and Commercial Professional Integration Practice Teaching System Based on Innovation and Start-up Ability

Lianming Zhao
Entrepreneurial ability is listed by UNESCO as the third ability of college students after academic and vocational skills. How to launch a startup education has become a new subject for education. Education is the best way to tap students' potential to develop students' basic qualities and cultivate...
Proceedings Article

Exploration on the Promoting Factors of Puberty Health Education and Service Mechanism under the Background of Healthy China

Yijian Guo
In this paper, under the background of healthy China, taking Qujing as an example, the promoting factors of puberty health education and service mechanism were actively explored, and the virtuous cycle and harmonious development of the puberty health project were promoted, thereby achieving the goal...
Proceedings Article

Value Analysis of Hot Spots of Society in Ideological and Political Education in Higher Schools

Zan Qian
In the information era, hot spots of society begin to affect people's daily work and life, and to some extent, people's ideology is also constrained by hot spots of society. The influence exerted by hot spots of society will be bound to enter the ideological and political education classroom in higher...
Proceedings Article

Research into Reform of the Piano Teaching under the Educational Background of Cultural Diversity

Sha Su
Under the educational background of cultural diversity, it has been an imperative to reform the piano teaching style and teaching content so that the piano teaching can accommodate to era development requirements. This paper first expounds on the status of piano teaching against the backdrop of diverse...
Proceedings Article

On Innovative Teaching of Higher Vocational Animation Course under the Background of "Internet+"

Liwen Hu
With the rapid development of Internet technology, people have entered the era of "Internet+". It is now changing the traditional way of work and study. Therefore, under the background of "Internet +", how to realize the organic unity between Internet and animation teaching has become a focus of current...
Proceedings Article

The Influence of Traditional Chinese Culture in Cultivating College Students' Socialist Core Values

Hanyue Kang, Fuxue Li
The socialist core values is the important thought of our party and state, which can not be separated with two thousand years of history of outstanding traditional culture, is the crystallization of Chinese traditional culture, vigorously carry forward the essence of traditional culture, enhance students'...
Proceedings Article

Research on College Talent Training Mode Based on Collaborative Innovation of Production, Studying and Research

Rujing Liu
With the development of national society, knowledge has become the key factor of international competition. The demand for innovative and applied talents in our country has been constantly expanding. Under such circumstances, this article starts with the collaborative innovation mechanism of production,...
Proceedings Article

The Current Situation and Development Trend of Dancing Teaching in Colleges and Universities

Qian Li
With the continuous development of education, college dance teaching has also been highly valued. Dancing is also one of the art teaching processes in colleges and universities, and it also provides appropriate directions for the future development of students. This article will focus on the status quo...
Proceedings Article

A Study of Cultural Philosophy in the Reform of College English Teaching

Xiaoyu Zhang
College English is an integral part of the undergraduate curriculum system. College English teaching is one of the important ways to cultivate and enhance college students' cultural literacy. With the development of society and the need of external communication, the voice of College English teaching...
Proceedings Article

Cross Cultural Awareness Teaching in the English Literature Education

Hongyan Guan
With the advent of the world economic integration era, the education of English literature is no longer limited to the existing teaching system of Anglo-American literature, but extends to more countries that use English .This is the way and quality of English literature education Put forward new and...
Proceedings Article

Bottleneck and Countermeasure of Information Literacy Education for Chinese Rural Residents - From the Perspective of "Beautiful Countryside"

Xin Luo
Rural informatization mainly focuses on the construction of hardware infrastructure, which has made some achievements. However, the rural informatization is a comprehensive and systematic project, not only to increase the investment in the rural basic hardware facilities, but also to improve the self-cultivation...
Proceedings Article

Research on the Application of Innovative Thinking Training Method in Environmental Design Specialty Teaching

Jun Li
Art design reflects the form and aesthetics of art in many aspects of society, culture, economics, science and technology, and makes it not only have the aesthetic function but also have the function of using it. Art design first is to serve people, big space environment, small clothing, food, shelter,...
Proceedings Article

Research on the Importance of Stylistic Work of Trade Union in College Campus Culture Construction

Haibang Qi
The relationship between trade union and campus culture in our country has an important relationship. It is of great value to study clearly the relationship between the two and play a certain role in reference to practical work and life. The work of college trade unions and the construction of campus...
Proceedings Article

Research on the Reform Way of Graphic Design Teaching Mode Based on Multi - media Technology

Anna Hu
With the continuous development of network information technology, the combination of internet information technology and graphic design teaching has become an inevitable trend and the result of the development of the times. Advertising traditional flat teaching mode, focusing on animation design, decoration...
Proceedings Article

Research on Constructing Innovation System of Physical Education in Colleges and Universities

Jianbin Zhang
Physical education in colleges and universities in our country has followed the traditional teaching methods and methods. Teachers teach mechanically and students learn mechanically, resulting in students losing their interest in physical education and their teaching effect is not ideal. Constructing...
Proceedings Article

The Value of Aesthetic Class to the Training of Preschool Education Professionals in Normal Universities and the Practice of Realization Path

Xiujie Bai
As the basic education of our country, the development quality of preschool education has a great influence on the development and quality of students. Teachers' quality and professional ability often play a crucial role in promoting the development of teaching activities. In order to cultivate students'...
Proceedings Article

Practice and Exploration on the Training Mode of Cooperation Talents of Local Undergraduate Colleges in Jilin Province

Shu Liu, Yuzhuo Qian
The local colleges in the process of cultivating talents, mode is difficult to adapt to the demand of the social development of the traditional training, talent training scheme is relatively backward, personnel quality is not high, there is not much and the needs of society, these are largely restricts...
Proceedings Article

The Reform of Social Security System and the Internal and External Rebalance of China's Economy

Yuzhuo Qian
In recent years, the country has paid more and more attention to the social security work, increased the investment in the social security industry, promoted the development of social security, improved the quality of life of the residents, and promoted the overall consumption level of our country. The...
Proceedings Article

Research on Constructing the Platform of Teaching Resources to Promote the Informatization of Higher Education

Qinghong Qu, Chunxu Jiang, Feng Gao
In recent years, the level of informatization in our country has developed to a certain extent, and has been widely used in the specific education and teaching work. The construction of modern education platform is the core part of the education information work. It is also of great significance to the...
Proceedings Article

The Developing Path of Double Qualified Teachers of Applied Colleges and Universities

Chunguang Yong
With the continuous development of society, the demand for applied talents in various industries is also rising. Colleges and universities in our country must transform into application-oriented colleges and universities according to the market demand as soon as possible. It is very necessary to study...
Proceedings Article

The Flipping Classroom and its Application in College English Teaching

Yu Liu
Based on the analysis of the definition and development of flipping classroom, this paper will further explore the feasibility of the application of flipping classroom in college English teaching. Then combining with the present situation of college English teaching and the advantages of flipping classroom,...
Proceedings Article

Research on the Status Quo and Development of Human Resources Incentive Mechanism in Higher Vocational Colleges

Yang Li
After a new round of extension and resource integration, higher vocational colleges are faced with many new situations and new problems. How to use incentive mechanism to promote the reform of human resources management system, to fully tap the potential of educating human resources - teachers and to...
Proceedings Article

Research and Practice of the Training of Undergraduate Talent based on Numerical Control Technology of Mechanical Engineering and Automation Speciality

Le Wang, Lijun Zhong
It can be seen that the specialty of mechanical design and manufacture based on NC design and its automation is quite distinctive, and the speed of industry renewal is relatively fast, which leads to the difficulty of meeting the needs of the development of the times.In order to optimize the cultivation...
Proceedings Article

Research on Teaching Reform of Internet Plus Automotive Service Engineering

Xiuhua Yu, Yuhao Shan, Xiliang Shan
Under the Internet Plus environment, the teaching reform of automobile service engineering has been carried out in an all-round way, which has made up the gap between the training of automotive service engineering professionals and the needs of the social market. This paper briefly analyzes the important...
Proceedings Article

Discussion on the Teaching of "Photogrammetry Foundation" based on General Education Background

Xin Liu
In this paper, the changes in the teaching of photogrammetry are compared and analyzed in the light of the actual situation of the students' training in University surveying and mapping engineering. We have arranged the guiding ideology, target system and teaching content of the course of "photogrammetry...
Proceedings Article

Study on Regional Differences between Financial Agglomeration and Economic Growth

Jinhua Liang
In the paper, threshold of financial agglomeration and regional economic growth in Zhejiang Province from 2002 to 2016 was studied using threshold panel model. The test result indicates that the relationship between financial agglomeration and regional economic growth was not merely simple linear function...
Proceedings Article

Supply Chain Finance Credit Risk and Its Establishment on Evaluation Index System

Deai Deng
Based on scientific and reasonable index system, the scientific evaluation of the location plan of the city logistics center and the construction of the logistics center in the best city location will play an important role in optimizing transportation routes, reducing logistics costs, improving operational...
Proceedings Article

Discussion on the Construction of Recycling Logistics System of Express Package

Congli Xie
The development of e-commerce provides a kind of more convenient lifestyle for customers ,they can buy what they need without going outside. Recently the amount of e-commerce business transactions has been increasing in our country ,which lead to the requirement of express package is also increasing...
Proceedings Article

Marketing Mode Innovation on Small and Medium-sized Enterprises in Network Environment

Xiandong Zhou
The small and medium-sized enterprises are facing many difficulties in the process of rapid development, in terms of marketing are marketing lag, lack of innovation, talent shortage, serious lack of rational strategy and technical means backward, network marketing provides effective means to solve these...
Proceedings Article

Review on Risk Assessment of Damage of Regional Transmission and Transformation Equipment under Typhoon Disaster

Shuai Mao, Bo Wen, Zhihe Xu
This paper briefly describes the causes and main influences of damage of the power transmission and transformation equipment under typhoon disaster, namely the equipment damage and economic losses in domestic and oversea typhoon disaster caused by the situation, and then it puts forward the power system...
Proceedings Article

The Application of Metacognition in CET Band 4 Listening Comprehension

Caixia Wang, Ning Zhang
Metacognition, as a kind of deep cognitive activity, is the learner's self-monitoring of their own learning process, the knowledge and ability of the learner to take strategic actions for the effective organization of learning activities, and the concrete ways of using the strategies in the specific...
Proceedings Article

Pathways of Business Talents' Cultivation: A Case Study

Baoqing Cheng, Caifu Ye
To provoke discussion amongst colleagues in the field of higher business education around the world, the paper provides a case study of the business school education of a private university in Shanghai, China. Through over 12 years' effort, distinctive educational characteristics have come into being....
Proceedings Article

Analysis on the Competence and Influencing Factors of Financial Management Graduates

WeiQin Liu, Ping Zhou
With the rapid development of economy in our country, the demand for excellent financial management professionals is growing, and the requirements are getting higher and higher, which poses new challenges to the cultivation of financial management professionals. This paper studies the cultivation of...
Proceedings Article

Cultural Transmission of National Dance Under the "One Belt And One Road" Strategy

Xiaojie Wang, Chi Zhang
Natural dance is the communicate platform for people to build "One Belt And One Road", and helps the countries and regions along the "One Belt And One Road", actively participates in cultural exchange and cooperation, inherits the spirit of the Silk Road, promotes mutual understanding of civilizations...
Proceedings Article

Exploration on Process Evaluation of College English Teaching in Rotating Classroom Mode

Na Sun, Jiapei Li
Teaching evaluation based on the teaching objectives, judging the process and resources of teaching and learning, provide a reliable basis for promoting teachers' teaching and learning. Aiming at the brand-new teaching mode of turning classroom, many college English teachers are puzzled, confused and...
Proceedings Article

Physical Education Reform of University in Lifelong Physical Education

Zhilan Ma
The university physical education reform under the perspective of lifelong physical education, can make the students in the campus life and future work adhere to exercise and to ensure that the lifelong physical education throughout the student's work and life, realize the integration and sustainable...
Proceedings Article

Big Data Application Research in the Private Enterprises Improves Efficiency

Xiaoyun Fan, Jianfeng Lu
In the era of big data, there are no obvious boundaries between consumers. Big data is the core of the private enterprise resources, has important effects on the business model of private enterprises, private enterprises, if not by big data more close to the consumers, a deep understanding of consumer...
Proceedings Article

Strategies on Teacher Professional Development in Big Data Era

Hongtao Cui, Dandan Zhang
Big data era to create more learning platform, provides more learning methods, teachers put forward higher requirements, teachers must change their educational concepts, update teaching methods, continuous learning and progress. This paper studies the impact of big data on education and the content of...
Proceedings Article

Exploration on Undergraduate Practice Teaching Reform in Applied Talents Training Mode

Hongtao Cui, Dandan Zhang
Practice teaching plays a very important role in the training of applied talents and plays a very important role. Improve the training quality of applied talents, analyze the problems existing in undergraduate practical teaching under applied talents cultivation mode?constructs the target system, content...
Proceedings Article

Construction on Multidimensional Homework System for College English on the Background of Internet Plus

Zhengrong Ma
Homework is an extension of classroom teaching and is a way for teachers to test teaching outcomes and student learning. "Internet plus Education" is a new form of education combined with the continuous development of science and technology and the combination of internet technology and education. In...
Proceedings Article

Innovation Measures to Promote the Outstanding National Dance Culture Going Out under the "One Belt And One Road" Strategy

Chi Zhang, Xiaojie Wang
Ethnic dance is a common platform for people to build the "One Belt and One Road", and encourages the countries along the "Belt and Road" to actively participate in cultural exchanges and cooperation, carry forward the spirit of the Silk Road, promote the "going global" of Chinese culture and expand...
Proceedings Article

The Research and Practice On Construction of The Practical Course of Internet of Things

Jing Cai
the Internet of things engineering is an emerging professional, It is still in the process of development at present, The purpose of this major is to train more students who are professional in the network, follow the tide of the times and contribute to the construction of the country. This paper analyzes...
Proceedings Article

Research on the Problem Solving of Implementation for the Flipping Classroom Model Based on SPOC—Taking computer network course as an example

Xiaoming Huang
In order to achieve a comprehensive "deeper integration" of information technology and education, to realize the change of the teaching paradigm which "taking students as the center", to further explore the new teaching model. This paper first analyzes the connotation and advantage of" SPOC", thinks...
Proceedings Article

An Empirical Study on the Translation Errors of Public Signs Based on Urban Tourism

Jiang Li
English public signs are a business card that can not be ignored in urban tourism. The purpose of this paper is to provide suggestions for translation and teaching institutions so that to promote the translation and use of public signs, promote the introduction, translation and use of public signs, and...
Proceedings Article

Tactical Awareness in the Teaching of Football in Colleges and Universities

Wen Li, Ming Zhang
Influenced by the exam oriented education in China, the football knowledge for the college students is almost zero and the football level is worrying in China. So how to cultivate the football ability of the students in the university? Cultivating students' tactical awareness is a good recipe to improve...
Proceedings Article

Analysis on the Causes of the Problems in Oral Chinese Teaching for Tibet Preparatory Students

Yanhua Liao
Oral language teaching occupies an important position in a language teaching system. It is difficult for Tibet preparatory students to communication in oral Chinese. At present, higher vocational colleges have little effect on oral Chinese teaching for the special group of non-native Chinese, which requires...
Proceedings Article

Practice and Thinking on the Incentive Mechanism of Physical Education in Colleges and Universities

Ding Peng, Wen Li
The incentive mechanism as an important mean in the management, it's specific implementation has a variety of ways, such as objective incentive, emotional incentive, ideal incentive and so on. This paper describes the main methods to implement the incentive mechanism of physical education in colleges...
Proceedings Article

Approaches of Current College English Curriculum Reform

Lige Qiao
Curriculum is a key link between teaching concept and teaching practice. Curriculum reform is an important part in the reform of college English teaching and is an efficient way to improve its quality at the same time. However, the current college English reform exists many problems, such as dislocation...
Proceedings Article

Analysis of the use of paralanguage in "lecture room" by Dan Yu

Fenfang Ye
Dan Yu has formed a series of extensive influences in society, which is called the "Dan Yu phenomenon", and has become a social and cultural phenomenon. Why can she achieve such a success? This is inseparable from her own unique style of speech. The personality style of speech and language are the life...
Proceedings Article

Preliminary Study on the Situational Teaching for Basic Course of Computer Application in Higher Vocational Colleges

Yan Zhou
The education in higher vocational colleges emphasized the cultivation of ability, applied the situational teaching into the basic course of computer application, fundamentally changed the traditional teaching model. The situational teaching for students in different majors to try "the same teaching...
Proceedings Article

A Comparative Study on Mental Health Status between Freshmen and Senior Students

Fei Wang
Based on psychological testing, this paper elaborates on the differences of mental health status between freshmen and senior students. It finds that most freshmen are obsessed by disappointment, stress, anxiety, loneliness and confusion because of the contrast between ideal and reality, the inadaptation...
Proceedings Article

Research on the Development Mode of Ecological Agriculture Based on the Theory of Circular Economy

Yingyuan Liu
In china, the basic status of agriculture and problems occurring during its development process determine the importance of circular economy mode in agriculture. After giving a brief overview of circular economy theory, this paper compares the circular economy and the traditional economy on the background...
Proceedings Article

Research on the New Training Mode of Accounting Talents Under the Background of Big Data

Wanyi Zhou, Jing Xia
In the current context of big data, accounting has been replaced by an increasing number of information systems. Under the background of big data, accounting talents in our country not only need traditional knowledge of accounting, finance and auditing, but also need to establish brand-new training path,...
Proceedings Article

Research on Accounting Talents' New Ability in the Context of Big Data

Wanyi Zhou, Jing Xia
In the context of big data, accounting work is replaced by more and more information systems. Accountants in our country need to be adept at original data collection, analysis and cleaning as well as data mining modeling as a way to change the fact that our accountants only owns traditional accounting,...
Proceedings Article

Research on Interactive Teaching Mode of College English Based on Modern Information Technology

Qiong Peng
With the advent of the information age, the information technology represented by computer by computer and the Internet has been widely used in all fields of education. The information technology which can update the teaching methods and promote teacher-student interaction is essential to the college...
Proceedings Article

Study on the Reform of Innovative Experimental Teaching Mode Based on Fischer Robot

Zhicheng Huang, Liya Liu, Ze-lun Li
According to the characteristics of experimental teaching in colleges and universities, due to the good combination of detachable splicing performance of the Fischer robot, it is widely introduced into the classroom and its creativity is maximized. Through the integration of the original second classroom...
Proceedings Article

The Empirical Analysis of the Introduction of Project Management Theory to the Apparatus of Association Construction

Yao Yao
combined Professional societies with professional characteristics of scientific research activities, the second classroom platform will be scientific research and student autonomy activities together to foster students a good sense of innovation and innovation, a new era of ideological and political...
Proceedings Article

Application Research on Land E-commerce Crowd funding Pattern in Land Circulation and Land Crowd funding

Yubing Yang, Zhanping Li, Shui Wang
With the rapid development of Chinese society and economy, rural economy has also made great progress. As an important component of rural social and economic development, land transfer in rural areas is significantly affected by the rapid development of Internet economy. Under the influence of Internet...
Proceedings Article

Research of Related Issues of the Guarantee of Farmers' Legal Rights and Interests in Land Transfer

Yubing Yang, Zhanping Li, Le Wang
Land is the important resource and material foundation for the construction of new villages and new-type urbanization. Whether the land transfer mechanism is complete and smooth and whether it can satisfy the social and economic development demands directly influences the healthy development of domestic...
Proceedings Article

Entrepreneurship Team Research: Theoretical Framework and Future Prospects

Qiuxia Lu, Hui Tian
As the main form of entrepreneurship, the entrepreneurial team is attracting more and more attention from the society. There are many researches on the theory of entrepreneurial team in China, but the research topic is relatively scattered and lacks rigorous and in-depth empirical research. Based on...
Proceedings Article

Status Analysis and Countermeasures of Human Resource Panning in Small and Medium-sized Enterprises

Meng Zhai, Pu Li, Chengcheng Li
Human resources planning is the primary link and important component of human resource management, which is the leading and strategic, and plays a very important role in achieving the overall development strategy of enterprises. Practical human resources planning can optimize the enterprise management...
Proceedings Article

Research on the plateau training characteristics of Canoeing Athletes

Yabin He, Shuai Liu, Guoqin Jiang
Nowadays, with the rapid development of competitive sports, the technical level of each project is constantly improving. If it is necessary to get a breakthrough improvement in a sports event, simple training cannot be realized. For kayaking, the overall performance of athletes in our country is still...
Proceedings Article

Risk Analysis of Auditing Caused by the Development of E-commerce

YangYue Zhang
More and more enterprises use e-commerce to carry out business activities. Compared with traditional enterprises, e-commerce enterprises have their own unique characteristics, and thus have different effects on auditing. It expands the scope and the content of the audit, injects new vitality into the...
Proceedings Article

Developing a green building assessment model by decision making methods

Fan Zhang
Green building has been a heated topic in both scholastic and professional field. These researches can be categorized into the following areas. Green building assessment tools and rating systems have been one main category to be focused on. This study is about the evaluation of effectiveness of public...
Proceedings Article

Research on operating benefit comprehensive evaluation model of large-scale electric power company

Xi Chen, Youhua Li
An operating benefit index system is constructed, and evaluation functions are made clear through establishing an operating benefit comprehensive evaluation model. Operating benefits of large-scale electric power companies are comprehensively evaluated for realizing scientific and normative operating...
Proceedings Article

Construction and Application of Sports Towns Characterized by Sports Event Chains

Jun Zhang, Tingzhuo Gan
The sports towns' outlooks are strictly restricted by their construction pattern. Different from traditional ones, sports towns characterized by sports event chains is the new and upgraded version. Their competitive advantage include integration effect, synergy effect and brand effect, contributing to...
Proceedings Article

An analysis of herd behavior in China's securities investment fund

Shasha Li
With the development of economy, the proportion of securities investment funds in China is increasing, and more and more retail and institutional investors are involved in it. Therefore, it is very necessary to study the investment behavior of securities investment funds. In this paper, we use LSV model...
Proceedings Article

Promoting the Fine Management of Finance and Accounting and Improving the Ability to Create Value

Liqun Yang
At present, due to the gradual increase of small and medium-sized enterprises in the country, potential market competitiveness is brought. If enterprises want to win the competition in huge market, they need to constantly improve the rules and regulations among the various departments of an enterprise,...