Proceedings of the 2018 4th International Conference on Education Technology, Management and Humanities Science (ETMHS 2018)

Construction and Application of Sports Towns Characterized by Sports Event Chains

Authors
Jun Zhang, Tingzhuo Gan
Corresponding Author
Jun Zhang
Available Online April 2018.
DOI
https://doi.org/10.2991/etmhs-18.2018.98How to use a DOI?
Keywords
Sports event chains, sports towns characterized by sports event chains, construction pattern, Huangshan Modern Industrial Park.
Abstract
The sports towns' outlooks are strictly restricted by their construction pattern. Different from traditional ones, sports towns characterized by sports event chains is the new and upgraded version. Their competitive advantage include integration effect, synergy effect and brand effect, contributing to better utilize sports resources and social capital input in a comprehensive manner. To make full use of sports event chains during sports towns' construction, this paper tries to define and analyze sports event chain's definition, characteristics and function, summarizes its major structural patterns, puts forward some suggestions on implementing sports event chains as well as cites the example of Huangshan Modern Industrial Park to further illustrate the concept.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Jun Zhang
AU  - Tingzhuo Gan
PY  - 2018/04
DA  - 2018/04
TI  - Construction and Application of Sports Towns Characterized by Sports Event Chains
BT  - 2018 4th International Conference on Education Technology, Management and Humanities Science (ETMHS 2018)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/etmhs-18.2018.98
DO  - https://doi.org/10.2991/etmhs-18.2018.98
ID  - Zhang2018/04
ER  -