Pricing Strategy of Software Products Based on Cloud Accounting Resource Sharing Platform
- 10.2991/aebmr.k.201211.059How to use a DOI?
- Game theory, cloud accounting, resource sharing, pricing strategy
Cloud accounting resource sharing platform as a third-party platform for communication and transaction between suppliers and consumers.Under the new platform environment, it is very important to determine the pricing strategy of suppliers and analyze the choice of consumers.Based on this background, an evolutionary game model is constructed in which suppliers adopt high or low price pricing strategy and consumers choose customized or non-customized software products, and the game results are classified and analyzed.The conclusion is summarized as two points.The choice of suppliers pricing strategy is closely related to the difference between high and low prices of software pricing and the demand of software products, and the choice of customers is affected by the loss utility of using non-customized products.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Huaping Wu AU - Yuan Wen PY - 2020 DA - 2020/12/14 TI - Pricing Strategy of Software Products Based on Cloud Accounting Resource Sharing Platform BT - Proceedings of the Fifth International Conference on Economic and Business Management (FEBM 2020) PB - Atlantis Press SP - 354 EP - 358 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.201211.059 DO - 10.2991/aebmr.k.201211.059 ID - Wu2020 ER -