Research of the Marketing Tactics for the Enterprise Adaptive to the Market Conditions Under the Big Data
- 10.2991/aebmr.k.201211.114How to use a DOI?
- Big data, enterprises, marketing tactics, adaptation
The traditional marketing model is facing more and more challenges under the big data environment. How to tailor it to adapt to the marketing conditions under the big data for the enterprise is an issue needed to be solved as soon as possible. To solve this problem, the paper first disentangles some main traditional marketing models and their features, then expounds the existent challenges faced under the Big Data in China. Finally, put forward the correspondent marketing tactics adaptive to the market conditions under the big data.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Zhihong Li PY - 2020 DA - 2020/12/14 TI - Research of the Marketing Tactics for the Enterprise Adaptive to the Market Conditions Under the Big Data BT - Proceedings of the Fifth International Conference on Economic and Business Management (FEBM 2020) PB - Atlantis Press SP - 664 EP - 667 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.201211.114 DO - 10.2991/aebmr.k.201211.114 ID - Li2020 ER -