A Review of the Brand Crisis in the Context of Social Media

DOI

10.2991/aebmr.k.201211.113How to use a DOI?

Keywords

Brand crisis, crisis management, co-citation analysis, social media

Abstract

Over the past 40 years,brand crises have affected marketing enormously. In order to gain insight into the past and present evolution process of brand crisis research, and reveal the possible future research directions and research opportunities of brand crisis, this paper using the Citation-based approach analyzes the related literature of brand crisis. The research shows that seven main issues of brand crisis have shown different trends over time. The focus of attention has shifted from the nature of the crisis to how to use the crisis to reshape the consumer-brand relationship. The research results help scholars and managers to realize the nature of brand crisis and the dynamics of response strategies, and have certain reference value.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Changmei Wang
AU  - Dingming Lu
PY  - 2020
DA  - 2020/12/14
TI  - A Review of the Brand Crisis in the Context of Social Media
BT  - Proceedings of the Fifth International Conference on Economic and Business Management (FEBM 2020)
PB  - Atlantis Press
SP  - 657
EP  - 663
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201211.113
DO  - 10.2991/aebmr.k.201211.113
ID  - Wang2020
ER  -