Proceedings of the First International Volga Region Conference on Economics, Humanities and Sports (FICEHS 2019)

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Social and Psychological Features of Entrepreneurs in the Conditions of Behavioural Economy

Authors
U.E. Rzhevskaya, A.N. Gryaznov, O.V. Kotova, A.A. Zabotin
Corresponding Author
U.E. Rzhevskaya
Available Online 18 January 2020.
DOI
10.2991/aebmr.k.200114.040How to use a DOI?
Keywords
entrepreneurs, behavioural economy, social and psychological features, psychological crisis, risks
Abstract

The economic behavior needs to be controlled, introduced and analyzed. And the main idea here is that it is reasonable. But, nevertheless, “off-screen” there is always a certain share of irrational human behavior. It forms a systematic deviation from rational behavior. And during the creation of business models it is important to consider them. Behavioural economy is the field of economy which studies influence of emotional factors, cognitive and social influences on adoption of economic decisions by people and business and also influence of these decisions on the market. The entrepreneurial economic behavior defines the nature of customer interaction, business partners, competitors, the states and the general details of activity. It includes functions of the market relations, human relations, the impartial persons making decisions and subjects. Within the existing business models of behavior entrepreneurs have an opportunity to maximize own interests and to compete concerning characteristics of the individualized and rational “economists”, limited resources, more consecutive.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the First International Volga Region Conference on Economics, Humanities and Sports (FICEHS 2019)
Series
Advances in Economics, Business and Management Research
Publication Date
18 January 2020
ISBN
10.2991/aebmr.k.200114.040
ISSN
2352-5428
DOI
10.2991/aebmr.k.200114.040How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - U.E. Rzhevskaya
AU  - A.N. Gryaznov
AU  - O.V. Kotova
AU  - A.A. Zabotin
PY  - 2020
DA  - 2020/01/18
TI  - Social and Psychological Features of Entrepreneurs in the Conditions of Behavioural Economy
BT  - Proceedings of the First International Volga Region Conference on Economics, Humanities and Sports (FICEHS 2019)
PB  - Atlantis Press
SP  - 175
EP  - 178
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200114.040
DO  - 10.2991/aebmr.k.200114.040
ID  - Rzhevskaya2020
ER  -