Proceedings of the First International Volga Region Conference on Economics, Humanities and Sports (FICEHS 2019)

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Analysis of the Innovation Processes in the Sphere of Excursion Services of the Republic of Tatarstan

Authors
M.P. Postalyuk, L. N. Rozanova, N. G. Kulyagina, A.V. Vileghganina
Corresponding Author
M.P. Postalyuk
Available Online 18 January 2020.
DOI
10.2991/aebmr.k.200114.038How to use a DOI?
Keywords
the innovation processes in the sphere of excursion services, the innovation methods of excursion work, Kazan, the Republic of Tatarstan
Abstract

The article analyzes innovative processes in the sphere of excursion services; analyzes innovations on the market of excursion services of the Republic of Tatarstan and Kazan, characteristic of preferences of tourists of classical and innovation forms of excursion activity is given. The growth of trips and excursions, the emergence of new forms, increased competition among tourist destinations, as well as the introduction of new information technologies became the characteristic feature of modernity. Excursions are the main modular part of tourist and museum activities and the main form of educational tourism. The main directions of innovation, the use of new types of equipment and technologies in traditional excursions, the emergence of new types of excursions: audio tours, excursions, quests, online, smart tours, 3D and art tours, etc., as well as new marketing techniques are analyzed. The article presents an analysis of innovative types of excursion activities in the Republic of Tatarstan and Kazan. In this regard, the leadership of museum tours are discussed in relation to the city.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the First International Volga Region Conference on Economics, Humanities and Sports (FICEHS 2019)
Series
Advances in Economics, Business and Management Research
Publication Date
18 January 2020
ISBN
10.2991/aebmr.k.200114.038
ISSN
2352-5428
DOI
10.2991/aebmr.k.200114.038How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - M.P. Postalyuk
AU  - L. N. Rozanova
AU  - N. G. Kulyagina
AU  - A.V. Vileghganina
PY  - 2020
DA  - 2020/01/18
TI  - Analysis of the Innovation Processes in the Sphere of Excursion Services of the Republic of Tatarstan
BT  - Proceedings of the First International Volga Region Conference on Economics, Humanities and Sports (FICEHS 2019)
PB  - Atlantis Press
SP  - 166
EP  - 170
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200114.038
DO  - 10.2991/aebmr.k.200114.038
ID  - Postalyuk2020
ER  -