Efficiency Increase of Enterprise Activity on the Basis of Marketing Tools

DOI

10.2991/aebmr.k.200114.057How to use a DOI?

Keywords

gas station, profitability, loyalty, participation economy, cross-marketing

Abstract

The methods of economic efficiency increase of refueling enterprise activity is studied. It is shown that in modern conditions the activity in terms of mono-product business limits growth of profitability of the enterprise and increases market risks. In terms of market pressure of big oil producing enterprises and also competition increase in the sphere of retail sale, there is tightening of activity conditions in oil products enterprises. This conclusion is confirmed by the results of the economic analysis of the activities of a particular filling organization. It is proved that in modern conditions it is necessary to improve measures directed toward sales profitability increase, as well as increase customer loyalty through the use of modern marketing tools. Specific offers are created to increase the profitability of the company through the use of customers’ loyalty tools, the use of cost-sharing methods, cross-marketing.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - R.Kh. Ismagilov
AU  - A.V. Gumerov
PY  - 2020
DA  - 2020/01/18
TI  - Efficiency Increase of Enterprise Activity on the Basis of Marketing Tools
BT  - Proceedings of the First International Volga Region Conference on Economics, Humanities and Sports (FICEHS 2019)
PB  - Atlantis Press
SP  - 243
EP  - 246
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200114.057
DO  - 10.2991/aebmr.k.200114.057
ID  - Ismagilov2020
ER  -