Proceedings of 6th FIRST T3 2022 International Conference (FIRST-SS 2022)

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The Awareness Review of Muslim Friendly Tourism Map Through Utilization of Promotional Media

Authors
Sari Lestari Zainal Ridho1, *, Habsah Binti Haji Mohamad Sabli2, Mohammad Fardillah Wahi2, Suhaimi Sibir2, Ummasyroh1, Fernando Africano1
1Politeknik Negeri Sriwijaya, Jalan Srijaya Negara, Palembang, 30139, Indonesia
2Politeknik Mukah, KM 7.5, Jalan Oya, OYA, 96400, Mukah, Sarawak, Malaysia
*Corresponding author. Email: sarilestari@polsri.ac.id
Corresponding Author
Sari Lestari Zainal Ridho
Available Online 31 July 2023.
DOI
10.2991/978-2-38476-026-8_9How to use a DOI?
Keywords
Muslim Friendly Tourism; Small and Medium Enterprises; Tourist
Abstract

The purpose of this study is to describe or review the results of the evaluation of efforts to increase awareness of halal tourism through the design of a Muslim friendly culinary tourism map, which is implemented in one of the traditional culinary of micro, small and medium enterprises in the city of Palembang. The research method is carried out with a qualitative descriptive research method approach by using an indicator of the number of Muslim friendly culinary tourism map coverage to measure awareness. The results of this study indicate the extent to which messages about Muslim friendly culinary tourism are spread. It is hoped that through the spread of this Muslim friendly culinary tourism map, more tourists are interesting in visiting the Palembang city.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of 6th FIRST T3 2022 International Conference (FIRST-SS 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
31 July 2023
ISBN
10.2991/978-2-38476-026-8_9
ISSN
2352-5398
DOI
10.2991/978-2-38476-026-8_9How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Sari Lestari Zainal Ridho
AU  - Habsah Binti Haji Mohamad Sabli
AU  - Mohammad Fardillah Wahi
AU  - Suhaimi Sibir
AU  - Ummasyroh
AU  - Fernando Africano
PY  - 2023
DA  - 2023/07/31
TI  - The Awareness Review of Muslim Friendly Tourism Map Through Utilization of Promotional Media
BT  - Proceedings of 6th FIRST T3 2022 International Conference (FIRST-SS 2022)
PB  - Atlantis Press
SP  - 71
EP  - 75
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-026-8_9
DO  - 10.2991/978-2-38476-026-8_9
ID  - Ridho2023
ER  -