The Use of Webqual 4.0 and Importance Performance Analysis (IPA) Method for Sriwijaya State Polytechnic International Office Website Quality

DOI

10.2991/978-2-38476-026-8_10How to use a DOI?

Keywords

webqual; IPA; website; international office

Abstract

Digital flows allow the dissemination of information to be carried out borderless. The world of education also takes advantage of this. Nowadays, a website has become the face of the institution and the mean of promotion for international students. Therefore, doing evaluations from various aspects is very important to maintain satisfaction and attract user interest. It is utmost importance to analyze the performance of the Sriwijaya State Polytechnic International website to find out whether it has met the expectations of society towards the campus. There are two methods used in analyzing the website quality in this study. The first method is the Webqual 4.0 method using 23 questions from three dimensions (information, usability, and interaction). The second method is Importance-Performance Analysis (IPA) to identify the three dimensions that require improvement. This research was conducted on 177 domestic and international respondents using a questionnaire. The analyses revelaed that the website quality had an average gap (GAP) of -0.01 indicated the low performance level. Then, the results of the quadrant analysis in IPA required an increase in the priority quadrant: indicator number 5 about an attractive appearance, indicator number 6 about design according to the type of web information system, indicator number 15 about information presented in accordance with the format (shape, font, color, etc.), multimedia features, and indicator number 23 about the overall website.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Tiur Simanjuntak
AU  - Beni Wijaya
AU  - Evi Agustinasari
AU  - Yusri Yusri
AU  - Qingjian Li
PY  - 2023
DA  - 2023/07/31
TI  - The Use of Webqual 4.0 and Importance Performance Analysis (IPA) Method for Sriwijaya State Polytechnic International Office Website Quality
BT  - Proceedings of 6th FIRST T3 2022 International Conference (FIRST-SS 2022)
PB  - Atlantis Press
SP  - 76
EP  - 84
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-026-8_10
DO  - 10.2991/978-2-38476-026-8_10
ID  - Simanjuntak2023
ER  -