The Application of Digital Marketing for UKM in Facing the Covid-19 Pandemic

DOI

10.2991/ahe.k.210205.093How to use a DOI?

Keywords

digital marketing, applicatio, UKM

Abstract

The Covid-19 pandemic has changed many things, in one country and in an economic area that has declined or even collapsed. Social restrictions imposed in an area have decreased the level of sales for UKM. Work From Home (WFH) is one of the factors that cause consumers not to want to make purchases offline. Large-scale Social Restrictions (PSBB) caused almost all shops to close, this greatly affected product sales for UKM players. Responding to this, UKM is trying hard to find ways to increase sales, one solution that can be done is to apply digital marketing so that they can continue to market products. The application of digital marketing can be done in various ways, including implementing web applications like e-commerce, social media, and selling through the marketplace. A very significant problem is that UKM is not ready to take advantage of digital marketing technology when the Covid-19 pandemic occurs so that marketing is not socialized and there is no online sales application which results in decreased income. This study aims to provide solutions in the application of digital marketing for UKM.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hetty Meileni
AU  - Sony Oktapriandi
AU  - Desi Apriyanti
PY  - 2021
DA  - 2021/02/09
TI  - The Application of Digital Marketing for UKM in Facing the Covid-19 Pandemic
BT  - Proceedings of the 4th Forum in Research, Science, and Technology (FIRST-T1-T2-2020)
PB  - Atlantis Press
SP  - 557
EP  - 562
SN  - 2589-4943
UR  - https://doi.org/10.2991/ahe.k.210205.093
DO  - 10.2991/ahe.k.210205.093
ID  - Meileni2021
ER  -