Perceptions of Use of Food Delivery Applications and Its Impact on Sales of Culinary Traders in Palembang City

Muhammad Husni Mubarok; Desi Indriasari; Eka Jumarni; Indra Satriawan

doi:10.2991/assehr.k.220202.011

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Perceptions of Use of Food Delivery Applications and Its Impact on Sales of Culinary Traders in Palembang City

Authors

Muhammad Husni Mubarok¹^{, *}, Desi Indriasari¹, Eka Jumarni¹, Indra Satriawan¹

¹Departement of Accounting, State Polytechnic of Sriwijaya, Palembang

^*Corresponding author. Email: mhusnimubarok@polsri.ac.id

Corresponding Author

Muhammad Husni Mubarok

Available Online 11 February 2022.

DOI: 10.2991/assehr.k.220202.011 How to use a DOI?
Keywords: Ease of use; Usefulness; Intention; Sales turnover
Abstract: This study aims to obtain information about the perceptions of culinary traders who are partners in food delivery service applications in the city of Palembang. Perceptions that want to be measured are the level of ease, the level of usefulness, the intention to use a food delivery service application and the impact of using this application on the level of profitability. Data was collected by distributing questionnaires to 32 respondents. The analysis technique uses descriptive analysis and paired sample t test. Based on the results of descriptive analysis, information is obtained that culinary traders find it easy to use this application, feel the application is useful and useful in selling goods online, intend to continue using this food delivery service application in the future. Furthermore, according to the results of the paired average difference test that there is a difference in turnover or level of sales before using the application and after using the application, the turnover the day before using the application is lower than after using the application. This shows that turnover has increased significantly after using the food delivery service application.
Copyright: © 2022 The Authors. Published by Atlantis Press SARL.
Open Access: This is an open access article under the CC BY-NC license.

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Volume Title: Proceedings of the 5th FIRST T3 2021 International Conference (FIRST-T3 2021)
Series: Advances in Social Science, Education and Humanities Research
Publication Date: 11 February 2022
ISBN: 10.2991/assehr.k.220202.011
ISSN: 2352-5398
DOI: 10.2991/assehr.k.220202.011 How to use a DOI?
Open Access: This is an open access article under the CC BY-NC license.

Cite this article

ris enw bib

TY  - CONF
AU  - Muhammad Husni Mubarok
AU  - Desi Indriasari
AU  - Eka Jumarni
AU  - Indra Satriawan
PY  - 2022
DA  - 2022/02/11
TI  - Perceptions of Use of Food Delivery Applications and Its Impact on Sales of Culinary Traders in Palembang City
BT  - Proceedings of the 5th FIRST T3 2021 International Conference (FIRST-T3 2021)
PB  - Atlantis Press
SP  - 66
EP  - 70
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220202.011
DO  - 10.2991/assehr.k.220202.011
ID  - Mubarok2022
ER  -

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