Research on Investment Decision of Start-up Company Based on POCD Framework – Taking Kindbody as an Example
- 10.2991/aebmr.k.210917.028How to use a DOI?
- POCD framework, Kind Body, Start-up, Investment decision
The study of a more efficient and more general project investment feasibility evaluation system can effectively reduce the uncertain and unknown investment risks in the process of project investment evaluation and decision-making. We put forward an investment system -- POCD, which is suitable for the characteristics of start-up enterprises. It can capture the information of start-up enterprises more comprehensively and effectively to realize the evaluation of their investment value. In addition, this paper takes Kind Body, a start-up enterprise in the medical industry, as an example to explain how to use POCD. The analysis results show that Kind Body is an enterprise with great investment value. To be specific, Kin Body has an elite leadership team, outstanding industry first-class clinicians and research and development talents, as well as an advanced business strategy model. Meanwhile, with the help of opportunities from customers’ demands for reproductive assistance and the steady development of the national economy in the United States, As well as the leap-forward level of infrastructure construction in the field of reproductive health science research and the inherent advantages of the stable social and political situation, Kind Body has proved to have excellent investment prospects. However, there are still deficiencies in the aspects of enterprise cost management, coordinated allocation of human resources, and research and development of competitive product portfolio model, which there are also areas where Kind Body needs to be continuously improved in the future to enhance the value of the enterprise. In general, Kind Body is worth investing in for investors.
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Wenchong He AU - Xiuping Li AU - Yingtong Zhang PY - 2021 DA - 2021/09/18 TI - Research on Investment Decision of Start-up Company Based on POCD Framework – Taking Kindbody as an Example BT - Proceedings of the 2021 International Conference on Financial Management and Economic Transition (FMET 2021) PB - Atlantis Press SP - 164 EP - 174 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.210917.028 DO - 10.2991/aebmr.k.210917.028 ID - He2021 ER -