Research on the Construction of Chinese Hotel Experiential Marketing Model Under the Background of AI

DOI

10.2991/aebmr.k.210917.071How to use a DOI?

Keywords

Chinese hotel, Experiential marking, Model construction

Abstract

As the hotel industry wants to occupy a certain market in the fierce competition, it is necessary to implement an experiential marketing strategy to provide corresponding products and services to enhance customer experience and realize customer experience value. In order to stand out in the fierce competition of the market environment, it is necessary to use a clear marketing mode and pay attention to the differentiated marketing focus and target at the same time as centralized marketing. This paper takes some kinds of AI hotels as the research object. Because of the increasingly fierce competition in the hotel industry, this paper makes a comparative analysis of the implementation of experiential marketing. Based on the problems existing in these hotels, combined with the smart model, this paper constructs the experiential marketing mode. It is hoped that under the current market competition environment, the developed experiential marketing mode can promote the expansion of hotel business, and provide certain guidance for hotels to win more market share.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Chengsong Jiang
AU  - Xiaoqi Xv
AU  - Ziyan Zhu
PY  - 2021
DA  - 2021/09/18
TI  - Research on the Construction of Chinese Hotel Experiential Marketing Model Under the Background of AI
BT  - Proceedings of the 2021 International Conference on Financial Management and Economic Transition (FMET 2021)
PB  - Atlantis Press
SP  - 470
EP  - 475
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210917.071
DO  - 10.2991/aebmr.k.210917.071
ID  - Jiang2021
ER  -