Social Technologies for the Formation of a Customer-Oriented Organizational Culture of Universities

DOI

10.2991/fred-19.2020.14How to use a DOI?

Keywords

social technologies, education as a service, corporate culture, university

Abstract

The discrepancy between the degree of assimilation of the basic values and norms of the organizational culture of young specialists and the demands of employers regarding the socio-cultural component of enterprises and organizations dictates the need to develop social technologies for the formation of a customer-oriented organizational culture of university, aimed at improving the effectiveness of each of the participants in the educational process by coordinating a strategy for the formation of a customer-oriented organizational culture. In the framework of this direction, the authors have developed a process, functional and socio-technological model for the formation of a customer-oriented organizational culture of higher educational establishment (HEE). One of the elements of social technology is the creation of a working group to support the formation of the customer-oriented organizational culture of the university. The main areas of activity of such a group are: monitoring and analysis of the request and needs of internal and external clients, the formation of customer-oriented tasks for each area of activity of modern HEE; diagnosis of customer satisfaction formed organizational culture; analysis of organizational culture indicators, correction and formation of an ideological component, consistent with the external request of consumers; development of a regulatory mechanism and socio-technological equipment of organizational culture; information and presentation support for the development of the client orientation of the organizational culture of the university; a systematic assessment of satisfaction with the quality of the formation of general cultural competencies on the part of internal and external clients.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - I.A. Demenenko
AU  - E.Y. Kravchenko
AU  - I.V. Shavyrina
AU  - I.V. Rozdolskaya
PY  - 2020/01
DA  - 2020/01
TI  - Social Technologies for the Formation of a Customer-Oriented Organizational Culture of Universities
BT  - Proceedings of the International Session on Factors of Regional Extensive Development (FRED 2019)
PB  - Atlantis Press
SP  - 62
EP  - 66
SN  - 2352-5428
UR  - https://doi.org/10.2991/fred-19.2020.14
DO  - 10.2991/fred-19.2020.14
ID  - Demenenko2020/01
ER  -