The Intervening Effect of Market Orientation on Entrepreneurial Orientation, Operations Strategy, and Business Performance
- DOI
- 10.2991/aebmr.k.200131.037How to use a DOI?
- Keywords
- Market Orientation, Entrepreneurial Orientation, Operation Strategy, Business Performance
- Abstract
The objective of this study was to examine the influence of entrepreneurial orientation and operations strategy towards business performance through intermediaries which market orientation as an intervening variable or not. This study used a quantitative approach which focused on proving the hypothesis and generating some conclusions. The sample required thirty owners of the SMEs of pottery / ceramics in Kasongan Yogyakarta from the existing population with a minimum provision have been in operation for three years. The result was to provide evidence about the hypothesis that the entrepreneurial orientation and operations strategy significantly influenced business performance. The direct effect of the two independent variables of business performance was greater than if there was market orientation as the intervening variable. The suggestions that can be given to the owners and people involved in management decision-making on SME is to improve their entrepreneurial orientation, because these variables have a significant direct impact on business performance. The entrepreneurship orientation can be enhanced through three components, namely: innovation, risk taking, and proactiveness.
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - F. Wurjaningrum AU - B. Hartami PY - 2020 DA - 2020/02/07 TI - The Intervening Effect of Market Orientation on Entrepreneurial Orientation, Operations Strategy, and Business Performance BT - Proceedings of the 3rd Global Conference On Business, Management, and Entrepreneurship (GCBME 2018) PB - Atlantis Press SP - 170 EP - 173 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200131.037 DO - 10.2991/aebmr.k.200131.037 ID - Wurjaningrum2020 ER -