Factors Influencing Online Purchase Intention: The Mediating Role of Customer Trust (a Study Among University Students in Jakarta)
Agus Rahayu, M. Saparudin, R. Hurriyati
Available Online 7 February 2020.
- https://doi.org/10.2991/aebmr.k.200131.001How to use a DOI?
- Online Purchase Intention, Online shopping, Customer Trust
- The growth of e-commerce market in Indonesia rises rapidly. With the number of internet users reaching 143.26 million people or about 54.68 % of the total population in Indonesia in 2017, it becomes potential mar-ket for the future. Because of these significant numbers of users, it is important to understand factors affect-ing consumers purchase intention in online shopping. The previous study indicated that trust was considered a key factor affecting consumers purchase intention. This study explored the influence of perceived risk and reputation on perceived trust and consumer purchase intention. The empirical result obtained in a sample of 152 users that had previously visited several online vendor websites indicated that online purchase intention was influenced positively by perceived risk and perceived trust, perceived trust was positively influenced by perceived risk and perceived reputation and trust mediated the relationship between perceived risk and per-ceived reputation to purchase intention.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Agus Rahayu AU - M. Saparudin AU - R. Hurriyati PY - 2020 DA - 2020/02/07 TI - Factors Influencing Online Purchase Intention: The Mediating Role of Customer Trust (a Study Among University Students in Jakarta) BT - 3rd Global Conference On Business, Management, and Entrepreneurship (GCBME 2018) PB - Atlantis Press SP - 1 EP - 4 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200131.001 DO - https://doi.org/10.2991/aebmr.k.200131.001 ID - Rahayu2020 ER -