Proceedings of the 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021)

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The Analysis and Design of E-CRM Information Systems to Maintain Consumer Loyalty

Authors
Arie Gunawan1, *, Munir Munir2, Wawan Setiawan3, Chairul Furqon4, Puspo D Dirgantari5
1School of Postgraduate Studies, Universitas Pendidikan Indonesia Jalan, Dr. Setiabudhi No 229 Bandung 40154 Indonesia. Faculty of Communication and Information Technology, Universitas Nasional, Indonesia
2School of Postgraduate Studies, Universitas Pendidikan Indonesia Jalan, Dr. Setiabudhi No 229 Bandung 40154 Indonesia
3School of Postgraduate Studies, Universitas Pendidikan Indonesia Jalan, Dr. Setiabudhi No 229 Bandung 40154 Indonesia
4Universitas Pendidikan Indonesia Jalan, Dr. Setiabudhi No 229 Bandung 40154 Indonesia
5Universitas Pendidikan Indonesia Jalan, Dr. Setiabudhi No 229 Bandung 40154 Indonesia
*Corresponding author. Email: arie.gunawan@upi.edu
Corresponding Author
Arie Gunawan
Available Online 12 July 2022.
DOI
10.2991/aebmr.k.220701.029How to use a DOI?
Keywords
Systems; Information; Consumers; Marketing; E-CRM
Abstract

As companies grow, the understanding of the importance of consumer data and the opportunities for its use is be-coming more diverse. The marketing strategy also developed, which initially used conventional methods to attract and retain consumers, turned into a systemized using E-CRM information system. This study aims to provide solutions to the company’s problems to maintain the relationship between Nusantara Surya Sakti Company and consumers.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
12 July 2022
ISBN
10.2991/aebmr.k.220701.029
ISSN
2352-5428
DOI
10.2991/aebmr.k.220701.029How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

risenwbib
TY  - CONF
AU  - Arie Gunawan
AU  - Munir Munir
AU  - Wawan Setiawan
AU  - Chairul Furqon
AU  - Puspo D Dirgantari
PY  - 2022
DA  - 2022/07/12
TI  - The Analysis and Design of E-CRM Information Systems to Maintain Consumer Loyalty
BT  - Proceedings of the 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021)
PB  - Atlantis Press
SP  - 144
EP  - 146
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220701.029
DO  - 10.2991/aebmr.k.220701.029
ID  - Gunawan2022
ER  -