Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)

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Digitalization of the Economy and Traditional Market Economic Behavior in Social Studies Perspective

Authors
Tetep1, *, Alni Dahlena1, Nizar Alam Hamdani2, Triani Widyanti1, Ade Suherman1
1Pendidikan IPS Fakultas Pendidikan Ilmu Sosial Bahasa dan Sastra, Institut Pendidikan Indonesia, Garut, Jawa Barat, Indonesia
2Fakultas Ekonomi dan Bisnis Universitas, Garut, Jawa Barat, Indonesia
*Corresponding author. Email: tetep@institutpendidikan.ac.id
Corresponding Author
Tetep
Available Online 29 September 2023.
DOI
10.2991/978-94-6463-234-7_29How to use a DOI?
Keywords
Economic Digitization; Traditional Economic Behavior; Social Studies
Abstract

The phenomenon of economic digitization has penetrated every aspect of economic activity. This phenomenon has caused fundamental changes in the economic behavior of Indonesian people, especially in the Garut Regency. This study examines the behavior of the traditional economy in conditions of economic digitization and the impact of economic digitization on changes in economic behavior in traditional societies. The sample used in this study were economic actors in the traditional market of Garut using survey techniques on 50 traditional market traders. The results showed that economic digitization activities did not have a significant impact on the economic conventional market behavior of economic actors 58.5%. Emotional and social ties together are more formed in traditional market economic actors by 73.5%. This research is essential to show that the economic digitization system cannot replace traditional market economic actors because of the emotional and social ties in addition to having different segments. Therefore, it is necessary to emphasize the regulatory criteria that can manage the development of this economic digitalization and maintain the behavior of traditional market economic actors in the future.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
29 September 2023
ISBN
10.2991/978-94-6463-234-7_29
ISSN
2352-5428
DOI
10.2991/978-94-6463-234-7_29How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Tetep
AU  - Alni Dahlena
AU  - Nizar Alam Hamdani
AU  - Triani Widyanti
AU  - Ade Suherman
PY  - 2023
DA  - 2023/09/29
TI  - Digitalization of the Economy and Traditional Market Economic Behavior in Social Studies Perspective
BT  - Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)
PB  - Atlantis Press
SP  - 300
EP  - 309
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-234-7_29
DO  - 10.2991/978-94-6463-234-7_29
ID  - 2023
ER  -