A Bibliometric Analysis of Consumer Behavior Research Using Vosviewer Application

DOI

10.2991/978-94-6463-234-7_71How to use a DOI?

Keywords

Bibliometric Analysis; Consumer Behavior; Research; Vosviewer

Abstract

The objective of this study was to perform a bibliometric analysis in terms of consumer behaviors using VOSviewer software. A qualitative method was used in the research. The data used in this study were searched based on the keyword “Consumer Behavior Research” on Google Scholar using publish or perish software. From the search results, 998 articles published in the 2018–2022 range were found. The results showed that research on consumer behavior increased in 2018–2021 but decreased significantly in 2022. This study, in particular in the area of consumer behavior, highlights the value of doing bibliometric analysis. It is expected that this research will serve as a guide for future studies in order to conduct and choose the research theme .

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Senny Luckyardi
AU  - Ratih Hurriyati
AU  - Bambang Widjajanta
PY  - 2023
DA  - 2023/09/29
TI  - A Bibliometric Analysis of Consumer Behavior Research Using Vosviewer Application
BT  - Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)
PB  - Atlantis Press
SP  - 685
EP  - 693
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-234-7_71
DO  - 10.2991/978-94-6463-234-7_71
ID  - Luckyardi2023
ER  -