Analysis of the Influence of Customer Value on Purchase Decisions

Case Study at PT Indo Webhost Kreasi, Medan City

DOI

10.2991/978-94-6463-234-7_72How to use a DOI?

Keywords

Reward Program; Work Environment; Work Loyalty; Turnover Intention

Abstract

This study aimed to see the effect of customer value on purchasing decisions. The research methodology used is descriptive quantitative with a Multiple Regression Analysis approach to answering the research hypothesis. The research population is the representative of employees that becomes partner of the company with a total of 96 employees. The results of the study found that partially, Emotional Value, Social Value, Quality Value, and Cost Value each variable affect Purchase Decisions. Meanwhile, all variables simultaneously affect Purchase Decisions.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Ary Firiansyah Lubis
AU  - Isfenti Sadalia
AU  - Beby Karina Fawzeea Sembiring
PY  - 2023
DA  - 2023/09/29
TI  - Analysis of the Influence of Customer Value on Purchase Decisions
BT  - Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)
PB  - Atlantis Press
SP  - 694
EP  - 699
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-234-7_72
DO  - 10.2991/978-94-6463-234-7_72
ID  - Lubis2023
ER  -